This week (5-11th October) The Campaign for Wool marks its sixth successful year with its annual ‘Wool Week’. Celebrating everything woolly with a week of activities around the UK, many fashion, interior and craft brands will unite to highlight the innovative ways in which wool is used.
The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and promote wool-rich products to a national audience. Also created to help support and grow the wool industry, it is run by a coalition of industry groups convened by HRH The Prince of Wales.
Over the course of Wool Week the public will have an opportunity to participate in an exciting line-up of activities taking place across the country. One of the largest public events takes place today, Monday 5th, on Savile Row, the center of men’s luxury tailoring in London. The iconic street has been transformed into a luscious green pasture and covered in turf with two sheep breeds and barn themes; one focusing on the landscapes of the UK and New Zealand complete with a flock of Exmoor Longhorns, a strong wool sheep, the other promoting the finer wools of Australia and South Africa with a flock of Merino sheep.
There will also be a model presentation that brings together British mills, Savile Row, West End and London City bespoke tailors will showcase 27 pieces of bespoke menswear and demonstrate the versatility that can be found in wool from across the commonwealth. Members of the public will have special access to the archives of some of the world’s most famous tailors and be exposed to the intricate processes involved in the processing wool from the fleece through to fabric, thus immersing themselves in the values of The Campaign for Wool.
Wool has long been a favored material source in the world of interiors as well as fashion. This year’s campaign will also showcase the uses of wool in the home with The Wool Lounge, a space specially designed to showcase some of the top interior styles for the coming season. Fabulous flooring, fabrics and furnishings are all included and capture the versatility of real wool for design and decor in the home.
This year’s Wool Week will also see the launch of ‘Raise the Baa’, an exhibition of Wool Landscape and Wool Interiors. The pop-up exhibition in central London will feature stunning imagery from landscape photographer Ian Lawson and the Campaign’s inspirational interpretation of these into highly style interior photography. The exhibition, which pays tribute to 2015 as the Year of the Sheep, conveys the vital part sheep and landscape play in the wool textile industry. It will also showcase some of the products used in the interior image photographic shoot and some craft workshops.
The perfect inspiration for the new season, wool and knitted accessories are timeless for the home. From cushions to throws in a range of colors and patterns, there are many brands and collections to explore including Pure Lana, Johnstons of Elgin and Natures Collection.
Follow all the action on Twitter @campaignforwool #ChooseWool and discover more about the Campaign at their website www.campaignforwool.org.