In the last year have you pined for pink velvet? Lusted over leather, or taken a fancy to faux fur? That’s the Soho House effect. The epitome of great style, Soho House has put itself firmly on the interior design map for its distinctive-yet-changeable approach to design. With 23 houses across the world in total, each private member’s club perfectly incorporates the culture of its surroundings whilst retaining that distinct Soho House style. Want to get in on the action in your own home? It’s time to join the club.
All Soho Houses have one thing in common; luxury & comfort is at the very heart of their design. From Hollywood to High Road House, these exclusive clubs are first and foremost designed to be a home away from home for its guests. The impossibly chic furnishings are just an added bonus.
When incorporating the Soho House look into your own home, always keep in mind one word: liveability. Sure, untouched furniture & meticulously placed soft furnishings may look the part, but they don’t have the same laid-back look that Soho House is renowned for. Your Soho home needs to look welcoming. It needs to look lived in. Think reclaimed timber furniture, rich parquet flooring & sink-in sofas made from the softest leather. Buy the best you can afford and just live. Trust us, the more wear they get the better they become.
Let’s talk color palettes. Every Soho House uses color in a very clever way, it’s not in-your-face but it’s not neutral either. Rainbow shades are given a muted makeover, and earthy tones create a calming-cool throughout. Subtle splashes of toned-down jewels are paired with luxe metallics to balance opulence with liveability, and the whole lot comes together to create something entirely unique, and entirely Soho House.
Soho House loves texture. And lots of it. Worn linen sofas give that inviting just-got-out-of-bed look to communal areas, heavy woollen throws bring comfortable luxe to bedrooms & those plush armchairs have skyrocketed velvet into being this year’s must-have material (again). Don’t be afraid to mix textures, that’s what makes Soho House clubs so inviting. Faux fur rugs bring warmth to exposed wood flooring, vintage brass lamps sit upon minimalist side tables and thick, quilted comforters add something special to simple cotton sheets.
If you’re going to embrace the Soho House look in your own home, take inspiration from your surroundings. If there’s one thing each Soho House does right, it’s reflecting its geographical location & local culture. In Soho House Mumbai you’ll find lampshades made from antique sari fabrics. Soho House Barcelona is decked out with warm Mediterranean colours and traditional Spanish patterned textiles. In Miami? Wooden slatted walls reflect cosy beach huts and a coastal color palette of cool blues and turquoises fill the space. Be proud of the place you call home and reflect this in your interior design choices.