Maurizio Pellizzoni founded his consultancy MPD London seven years ago, bringing his Italian appreciation of style and design to a range of residential and commercial projects ever since. MPD London has created interiors for listed, period properties, new buildings, spacious country mansions and bijou townhouses in the UK and abroad. His style is inspired by the glamour of Lake Como (near where he grew up), cosmopolitan New York, and daily life in London where he now lives.
After spending more than a decade as part of the creative team at Ralph Lauren Home, Maurizio has developed a meticulous eye for detail and a complete understanding of how to create a luxury interior. MPD has received multiple awards including those from the Society of British Interior Design (SBID) and the International Property Awards, and MPD’s projects have been featured in prestigious publications across the globe.
The LuxPad takes a closer look at one of their exquisite projects below…
Project Name: Shoreditch Loft
Floor Area: total of two floors + terrace 1,000 sq. ft.
Project Time Taken: 2 & ½ years (because the client decided to live there during the refurbishment)
Completion of Project: spring 2013
This stunning loft apartment occupies the top floors of what would have been the headmaster’s house of Rochelle Street School in Shoreditch. The apartment combines striking industrial features, an abundance of glass and a sophisticated colour palette to create a light, modern and welcoming space.
To achieve the desired look MPD retained several original features. The exposed brickwork on the disused chimney breast and the steel air conditioning vent have an industrial feel, while the Poliform kitchen with its white Corian surfaces and floating island adds a touch of modern-day luxury to the main living space. Connecting the apartment’s ground floor, mezzanine bedroom and small terrace is a magnificent bespoke white steel and glass staircase designed and engineered by MPD, which creates a light and open look. The glass panels of the staircase also mirror those of the bedroom wall, creating an effortless and sleek continuation.
In-keeping with the contemporary look the main colour scheme of the property was restricted to a palette of cool blue, white and grey accessorised with finishing touches from Ralph Lauren Home and furniture form Poliform and B&B Italia. Save for some impressive blue speakers from Bang and Olufsen in the living area much of the technology is discreet, including bond style electric black-out blinds throughout. Pattern was introduced in the striped bedroom carpet and the patchwork rug in the living room to give the scheme some depth and interest. Various textures were also used within the space, such as the poured resin bathroom floor and the sheer white curtains which shield the wardrobes. The abundance of soft furnishings and subtle patterns throughout the apartment creates a softness which perfectly balances the overall masculine appearance.
Creation / Planning Process
The initial task was to understand the client requirement and analyse the space. The original flat was fully refurbished by a property developer (the person selling the flat to our client), but to a very poor standard. Our client wanted something very high-end and luxurious. During the design process we basically removed all the original features created by the previous owner, applied to the council for the new staircase and designed a unique space for our client.
How it went?
The project went very well, it took longer than expected as the client decided to live there during the full refurbishment, so we had to delay some of the big jobs (i.e. installation of the new kitchen, staircase, etc.) while they were away on business trips or holidays.
Favourite Room / Part of the Project?
My favourite room is the open plan kitchen and living space, the whole room with double height ceiling is the perfect space for entertaining and to relax in after long day at work. I can clearly say this is also the client favourite room as they have been using it all the time for casual dinner parties and to relax.
Issues or Problems
We didn’t have many issues or problems with this project, the client was very clear on what he wanted and liked most of our ideas, of course like with all the clients we had to make some adjustment to finalise the design, but overall it was an easy project. Probably the most problematic thing was to get council application to block the roads surrounding the apartment to get the staircase in, this was delivered to site by a big lorry and lifted in by crate in 4 pieces.