For all us color addicts out there, the announcement of the Pantone Color of the Year is an event we all wait for. A representation of the current world we live in, the color is carefully selected by a panel of experts who comb the globe looking for influences and studying trend analysis. This morning the Pantone Color of the Year 2019 was announced as Living Coral, an animated hue with a warm golden undertone which is the uplift we all need for the end of the year. We take a look at the hottest new hue on the block…
For 20 years, Pantone’s Color of the Year has influenced purchasing decisions and product development across a range of industries from fashion and homeware, to industrial design and product packaging. The color experts look for inspiration everywhere to make their annual choice. Including the entertainment industry, film production, art collections, new artists, travel destinations and all areas of design, influences are also drawn from socio-economic conditions, and new technologies, materials and textures which have impacted the use of colour in the year previously.
Pantone 16-1546 Living Coral is vibrant, yet mellow with a warmth which provides comfort and buoyancy in our continuously tumultuous environment. It has been chosen as a reaction to the onslaught of digital technology and how social media is now embedded in our daily life, which is leading us to find authentic and immersive experiences which create connections and intimacy. Living Coral is social and spirited and this engaging color welcomes and encourages lighthearted activity. The color symbolizes our need for optimism and joyful pursuits and embodies our need for playful expression.
It’s a colour that appears both in our natural surroundings yet also has a lively presence on social media. Emitting the familiar and energizing aspects of the color found in nature, the glorious but sadly more elusive displays of it in the natural world are mesmerizing and effervescent to the eye and the mind. At the center of the naturally vivid underwater ecosystem, the color is evocative of how coral reefs provide shelter for a diverse kaleidoscope of color under the waves.
Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true of Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord. Leatrice Eiseman, Executive Director or the Pantone Color Institute
Get more colourful inspiration for the home with Amara’s Living Coral Edit.