Since the launch of The Peerage – a guide to the ruling class running Britain and its Empire in 1769, Debrett’s has been the steward of aristocratic heritage and the arbiter of social etiquette. A cherished part of British culture, the company’s original guides which allowed readers to navigate through the perils and pitfalls of societal rules could perhaps be seen as outdated in modern times. Debrett’s however have remained a trusted source of British social skills, etiquette and style over the decades thanks to their own traversing of changing times, evolving views and social revolution and to this day their invaluable guides still fly off of the shelves.
Founded by John Debrett, Debrett’s The Peerage was the first ‘social network’ of its time listing the hierarchy of British titles conferred by the Sovereign on his or her subjects. A who’s who of the ruling class, it was followed by essential guides to British etiquette to help readers make the best impression in all forms of social situations, from what to give a dinner party host as a thank you present, to how to write to The Queen. Synonymous with British etiquette and tradition for over 250 years, the world of social rules has constantly evolved throughout the years meaning Debrett’s had to stay up-to-date with changes to remain at the forefront of the industry.
From A Guide for Modern Gentleman to the A-Z of Modern Manners and the classic Debrett’s Handbook – a 480 page compendium of advice on all aspects of life from rites of passages to dress codes, all key guides have been re-evaluated for each new addition to include the constantly changing digital environment around us. With a firm understanding that what was once the social norm may now seem out of touch in modern society, the guides have retained the air of authority whilst evolving to include all walks of everyday life. These adaptations allow the guides to speak to a much wider modern audience.
Take for example the Guide for the Modern Gentleman which is a guide to contemporary and stylish 21st century living. Throwing out any antiquated views of what it historically meant to be a gentleman, the new edition covers a miscellany of information and how to be a ‘modern man’ in current society which includes new forms of chivalry along with style guides to always remain on trend. Perhaps the biggest update to the Debrett’s collection is guides dedicated to digital etiquette with the release of Netiquette, for those fully immersed in the digital world that still want to maintain impeccable manners.
A definitive guide to digital dilemmas from mobile golden rules to email correct form and how to handle yourself in a digital workplace, Netiquette is Debrett’s for the cyber age. Firmly cementing the publisher’s step into modern times, these new volumes promote traditional values in an ever changing world and the Debrett’s range of diaries and notebooks offer the dual purpose of organising busy lives whilst providing essential tips on dress code, the British Social Season and even how to be the perfect host.
Still as much a British institution today as it was when The Peerage was published, Debrett’s ability to navigate the complex world of British etiquette no matter how it evolves has kept the brand a household name for centuries and it is now known throughout the world as the authority of good, old-fashioned British manners, which will never go out of style.