The leading design house Morpheus London is renowned for creating exceptional properties in the world’s most desirable locations. With over twenty years of experience in the luxury real estate sector their passion for design excellence and impeccable attention to detail has delivered incredible results. The company has designed some of the most luxurious commercial and residential properties in the world, including projects in Singapore, Courchevel and Monte Carlo. They share one of their favorite projects with The LuxPad below…
Project Name: Penthouse Apartment, The Pavilion, St Johns Wood, London
Floor Area: 3,600 sq ft
Project Time Taken: 10 months. The design phase was completed and signed off by the client in 22 weeks, and the onsite construction stage took 1 month for the soft strip and demolitions works and a further 5 months for the full fit out including dressing to completion.
Completion of Project: July 2014
The client did not have a set brief and was very happy to follow Morpheus’ lead. The client made it clear that he trusted Morpheus to deliver a high quality result.
The client wanted a luxurious feel to the apartment without it feeling too over embellished or over the top. They liked rich, sumptuous materials, including leathers and silks, but wanted the overall look of the property to be bright. The client wanted the apartment to be thoughtfully laid out, with the main stipulation was that there was a dedicated study, and with ample storage options. Given these criteria, the client was very happy for Morpheus to design many bespoke furniture and joinery items for the property.
It was also very important to the client that the stunning views from the apartment were maintained and enhanced.
Creation / planning process
Morpheus worked through Concepts 1, 2 and 3, and the Detailed Design stage with the client before progressing to the build and installation stages.
Morpheus offered a turnkey solution for this project and was trusted to fully project manage it in addition to the design, including full coordination on the client’s behalf with Structural engineers, Mechanical & Electrical engineers, dealing with Building Management, all landlord agreements and Building Control.
How it went?
This was a perfect project for Morpheus as the team had complete client trust. The client’s wife hadn’t actually seen the property until the day before handover and loved the design, which shows the level of trust the client had in Morpheus!
Favorite room / part of the project and why?
The views from this apartment are wonderful. Our favorite thing is traveling up to the penthouse in the elevator, turning to enter the main reception and being greeted by an expanse of light flooding the room and a huge vista across the cricket ground. The client loves cricket and so Morpheus made some changes to improve the layout of the property and to dramatically reveal these views. Morpheus ensured all views over Lord’s Cricket ground are completely uninterrupted and the vista can be seen from the penthouse’s 25m terrace as well as from the main formal reception room, dining area and study which also all overlook the cricket ground. All 4 bedrooms also have direct access onto the terrace.
The penthouse is also fortunate to have its own private, tranquil garden to the rear of the property with panoramic views of the London skyline and is a peaceful haven amidst the bustle of the city.
As on all of our projects, Morpheus designed some beautiful bespoke items of furniture and joinery including the Thomas James entrance hallway console and the Thomas James dining table in a dark stained walnut with Macassar trim, with a polished brass base, both of which are some of the stand out items of furniture within the apartment. Our favorite design details include the fine brass inlay detailing within the fitted joinery and door details. These details incorporate a common thread within the design that is carried throughout the apartment.
A favorite room within this apartment is the Master Bathroom. The rear wall of the bathroom is overlaid in book match marble, which is where two pieces of marble are chosen to mirror one another to form that dramatic ‘V’. The vanity unit complete with double basins is bespoke designed in a soft, fluid, concave style. Wall mounted taps add to the sleek and minimal look, whilst the large shower area has the shower head recessed into the ceiling again creating sleek lines. The lighting throughout the bathroom is subtle and warm, in particular with the back lit mirror and cove lighting over the bath area which causes warm light to wash downwards over the marble.
Any issues / problems you had to overcome during the project?
There were some challenges with mechanical issues and having to upgrade or introduce new systems into the penthouse, for example the audio visual systems.
There were also challenges surrounding the logistics of getting all of the joinery and certain items of furniture up into the penthouse. The design had to be considered to make sure that everything could be installed and fitted. Whilst the penthouse has its own private lift access the lift was not large enough to accommodate the sofas and so each of these had to be carried up 11 flights of stairs!