Dulux have announced that sporting sensation and Rio hopeful Katarina Johnson-Thompson is the face of their Color of the Year ‘Cherished Gold’. Dulux have also released a set of striking images featuring the young athlete celebrating her cherished home memories which she credits for making her the competitor she is today.
Katarina, who is just 23 years old, holds the national record for the Pentathlon, High and Long jump. She was chosen to represent Dulux’s Cherished Gold thanks to crediting her home life and the memories made there as a great comfort to her when away competing.
Reflecting on the ‘Cherished Gold’ campaign, Katarina explains: “2016 is such an important year for me, with ‘gold’ firmly on my mind and in my sights! I’m a massive home-girl at heart which is why I still train in Liverpool so I can go home and spend time with my Mum, Nan and dogs after a hard day’s work. I’ve just bought my first house, I love it, especially as it’s just around the corner from my mum, so I can still go home and cook dinner with her – some things will never change!”
In exclusive photography and unique footage released this week, Johnson-Thompson is shown surrounded by personal memories of home including returning home from sporting competitions, special celebrations with her mother and spending time with her two sausage dogs Chorizo and Bronx.
Katarina’s collaboration with Dulux also draws upon the brand’s design theme for 2016 – ‘Looking Both Ways’, a theme that encourages us to both appreciate the past and anticipate the future. Looking ahead to the challenges of Rio and beyond, the shoot shows Johnson-Thompson looking back on her experiences and memories of her home and family.
“I’ve enjoyed so many amazing memories in my home. I remember when my family made me this huge good luck sign to send me off to the World Championships in Bejing and hung it on the garage at the front of the house; I feel so lucky to have their love and support. I wouldn’t be where I am today without their encouragement. Fronting Dulux’s Cherished Gold campaign feels like a great way to celebrate those memories as it reminds me of how proud I am to be a normal Liverpool girl going for gold. I want to make my family, and Great Britain, proud!”
Dulux’s hotly anticipated Color of the Year is decided by a group of international experts and trend watchers across design; architecture, textiles, product design, graphics and research, and is a major influence across the lifestyle, fashion and beauty industry. This year’s ‘Cherished Gold’ is a gold influenced ochre which is bright enough to attract attention and combines well with other tones.
“Gold and tones of gold are being used everywhere in the design world so for 2016 ‘Cherished Gold’ is a natural evolution from ‘Copper Blush’, last years’ Color of the Year. As metallics continue to add that feel good factor, this ochre inspired hue will offer that little touch of glamour to our interiors. With ‘gold’ set to envelop so many moments throughout 2016, we couldn’t have hoped for a better person to front our 2016 Color of the Year. Katarina embodies promise and is set to be an athlete the nation will cherish – we have no doubt she’ll deliver on being Britain’s golden girl at Rio, too!” Rebecca Williamson, Dulux Senior Color, Design & Content Manager.
Be inspired to go for gold in your living space and shop Amara’s Cherished Gold Edit of home accessories now.