Inspired by the Danish Modern era, HAY is a furniture and accessories brand taking the design world by storm and creating design for the modern age. Along with Wrong For HAY, a collaboration under the creative direction of Sebastian Wrong, HAY is one of the latest big name brands to arrive at Amara. To celebrate, The LuxPad takes a closer look…
Co-founded in 2002 by husband and wife team Rolf and Mette Hay, the company launched its first furniture collection within the first year at international furniture fair IMM, Cologne. Marking the beginning of the international ambition that HAY has pursued over the last ten years, this also saw that start of the brand’s ethos: creating durable quality furniture at affordable prices to allow as many people as possible to enjoy excellent design.
Proud of the age of Danish Modern design, HAY embrace the same principles where quality, craftsmanship and humanistic design originally put Denmark on the global map. Using their innovative designs to look to the future, they focus on exploring the current possibilities inherent in new technologies, new materials and new ways of living with furniture.
‘Our world is constantly changing, and our habits and our need for flexibility change with them.’
HAY use their designs to provide functional answers to functional needs. Their designs are essentially answers translated into meaningful and authentic products. One of the factors that allows them to achieve this goal is the world leading designers that they work with. By working with both up-and-coming and the more established designers they can deliver innovative, quirky and unconventional ideas that can be translated into original form.
Launching their accessory line in 2005, HAY produced a selection of products found around the world. Each design had an original story and was perfect for both the modern workplace and private homes. HAY still strive for this standard in the development of their accessory line, which now ranges from paper articles, storage solutions and tableware to textiles, small furniture items and blankets. All of which are created in cooperation with international designers and their own in-house design team.
HAY has now grown into a global corporation that employs hundreds of people in countries around the world. With retailers in most countries and flagship stores in Europe and Asia, and now they have also joined Amara.com.
It was 2013 when they founded the international co-brand Wrong For Hay in cooperation with the acclaimed British designer Sebastian Wrong. In addition to his own designs, Sebastian also works hard spotting new talent capable of creating relevant and cutting-edge products for the brand. Wrong For Hay enjoys an eclectic and international vantage point from its base in London’s multi-cultural melting pot.
HAY has kept its original brand values and at the heart of everything that it does is the notion that contemporary design should spring from a good idea, innovative technology and quality materials, all in combination with joyful, straightforward and uncomplicated aesthetics.
Wrong For HAY is based in London and is driven by the idiosyncratic joy of the city, they work with a talented roster of international designers who like to play with the possibilities of product. Making furniture, lighting and accessories for the modern world, they celebrate diversity, eclecticism and good ideas.
As a founding member and Design Director of Established & Sons and the creator of innovative design platform The Wrong Shop, Sebastian Wrong has worked alongside some of the most important designers and manufacturers of the contemporary era. His work draws upon the intersection of art, design and manufacturing and the Wrong For Hay collection includes a selection of new designs from his studio.
Watch the video below of the HAY Mini Market, a collection of the smaller accessories, which arrived at the MoMA Design Store in SoHo New York earlier this year: