A hotel with a difference, London’s brand new Green Rooms is principally aimed at offering affordable accommodation for artists and people in the creative industries. The UK’s first arts-led pioneering hotel, this social enterprise and creative hub is situated in a beautiful art deco building in Wood Green.
Created to attract artists visiting and working in London, Green Rooms offers sensibly priced accommodation in a beautiful setting that aims to inspire creativity. This unique start-up has relationships with some of London’s leading cultural institutions, including Somerset House and Royal Court Theatre, which it hopes to utilise to encourage its diverse and curious guests to engage in an exciting programme of exhibitions, events and performances.
Brilliantly located, Green Rooms can be found in North London opposite from Wood Green underground station; just 12 minutes from King’s Cross and St Pancras International stations, and 20 minutes from the West End. The art décor building, which was originally constructed in 1935 for The North Metropolitan Power and Electricity Company, has been beautifully restored by renowned London-based architects SODA. Fashion label Folk have created the furnishing to coincide with their growing lifestyle range.
The Green Rooms effortlessly combines leading design with accessible rates, prices start at £18 per night. The brainchild of Nick Hartwright, co-founder of The Mill Co. project, a social enterprise that offers creatives affordable workspace by day and that stages exhibitions and plays by night. For Green Rooms, Hartwright has worked closely with leading hotel entrepreneur Kurt Bredenbeck, the man behind The Hoxton Hotel. Green Rooms has also received backing from the Mayor of London and in-kind support from London Borough of Haringey, which owns the building.
“We set out to create something completely new and different with Green Rooms and I believe we’ve done that – this is the UK’s first arts-led social enterprise hotel. There are thousands of hotels in London but there’s a real shortage of affordable hotel accommodation that doesn’t compromise on quality. We’re very confident that artists, creatives, style enthusiasts and the wider local community will love staying and working at the Green Rooms. It’s going to be an exciting, inclusive and accessible creative environment.” Nick Hartwright
With four floors, the hotel offers 22 double rooms, two studio apartments and two dormitory rooms which sleep 12 and 16 people. Guests can congregate, kick back, relax and share ideas in the bustling ground floor lobby bar or in one of the other public areas such as the exhibition space or restaurant. The capacious gallery and exhibition space on the third floors features a number of original fixtures, including an imposing skylight window that is centred within the vaulted ceiling, creating the perfect space for guests to put on performances while they are staying at the hotel.
The ground floor restaurant is an incubator project, which will run rent-free rotational residences for emerging restaurateurs. Acting as a supportive training ground, potential restaurateurs will be able to develop their brands over a 12-month period. A free monthly programme of cultural events led by both artists residing in the building and the hotel’s institutional partners will be available for all to enjoy. An artist-in-residence programme supported by the Arts Council England will also run, and the hotel is offering an ‘insiders scheme’ providing discounts and previews across key cultural venues and restaurants in the capital.
Launched earlier this year, the Green Rooms is an affordable place for artists, creatives, style enthusiasts and the wider community to stay, work, learn, play and collaborate and will hopefully pave the way for similar artist-led initiatives in the future.