Georg Jensen is a world renowned Danish brand that has been at the forefront of the luxury industry for over 100 years. Since his death in 1935, Georg Jensen’s eponymous brand has continued the original ethos of maintaining the craftsmanship behind every design.
Jensen, the very heart of the brand, originally trained as a sculptor and inspired by the spirit of innovation and artistic invention he set out to forge a new direction in silver design. He established the company in 1904 and began selling his creations of silver hollowware, cutlery and fine jewelry from his quaint shop in central Copenhagen.
Influenced by the magical landscape of his childhood surroundings he drew inspiration from nature. Seeing fantasy and fairy-tale in the everyday he designed works of art that were as practical as they were decorative. Always possessing a global vision, Jensen understood the importance of showcasing his products on the world stage. At the Pan Pacific Exposition in 1915 American media magnate William Randolph Hearst purchased Jensen’s full body of work, the rest as they say is history.
One of the stand out facets to the Georg Jensen success story is Jensen’s new vision for the creative process. He initiated artistic and design partnerships with leading sculptors and designers of the time. This is a hallmark of the brand that has continued to this day and is one of the many attributes that keeps it a world leader in the luxury market. Because of this initiative, the Georg Jensen brand represents every leading design movement from the 20th century.
The first of Jensen’s creative partners was Johan Rohde, and he brought a new and exciting minimalist touch to the brand’s more traditional ornate art nouveau style. Later collaborations included dazzling art deco designs from Harold Nielsen and a touch of Swedish royalty with Count Sigvard Bernadotte’s lined silver pattern.
Artistic partnerships continued after Jensen’s death in 1935 and went on to include the world renowned names of Henning Koppel, Arno Malinowski, Arne Jacobsen, and Verner Panton. Every Georg Jensen collaborator has continued to challenge convention with bold and original design solutions following the brand’s ethos.
In 2013 George Jensen was acquired by Investcorp and the founder of Nautica, David Chu. As CEO and creative director Chu has launched new collections of fine jewellery, bringing a modern touch with diamonds and coloured stones, whilst still remaining mindful of the brand’s Danish heritage. Chu looks to the company’s celebrated history for inspiration, and creating new pieces each season he uses the Georg Jensen archives as his treasure chest of inspiration.
Associated with key pioneering design movements of the 20th century, it has played a definitive role in creating what is now known as ‘Danish design’. Keeping designs relevant and current is also at the forefront of Georg Jensen’s future plan, with celebrities such as Mila Kunis spotted wearing their jewellery, and a new silverware collection aimed at the younger luxury market designed by influential industrial designer Marc Newson CBE set to launch later this year. Celebrating its 110th Anniversary last year, the Danish Royal Warrant holding brand is showing no signs of slowing down in popularity.
Shop the extensive range of Georg Jensen designs now available at Amara.