Hospitality design from restaurants and hotels, to event spaces and bars is a booming business. Ever growing and changing, this sector has to continually keep up with the consumers’ evolving needs to stay ahead. Experts in the field, AB Concept excel at staying ahead of the game and here they have given us the scoop on the future of hospitality interior design…
Throughout our years of working within hospitality design, we’ve noticed that people’s relationship with ‘trends’ change. In recent times, more and more individuals are prioritizing other design elements over simply following the current trends. Our clients often ask us in their brief to bring three main principles to the design: a sense of community, catering for unique lifestyles, and creation of shareable memories.
The hospitality sector as a whole has slowly started to take these preferences into account, and as such, hotel designs are increasingly aiming to create an atmosphere, which aligns with the personal interests of guests, and their social practices.
A Sense of Community
People nowadays, especially younger travelers, have already looked past the traditional ideas of comfort and quality during a stay at a hotel. One reason for this is because of top-tier hotels’ dedication to high standards in service, which has now become a default expectation. Travelers are now looking to the design to create even more of an experience during their trip.
We have noted current designs, including our own at AB Concept, aim to create a sense of community among guests by helping them to connect with one another, establish memories, and share passions.
In a similar way to digital communities such as those found on Instagram and other social media platforms, a hotel setting can be the perfect scenario for guests to illustrate the essence of their own lifestyles and connect with similar personalities based on this.
Our targets when designing hotels are therefore not only in relation to comfort, but to design a space that will enhance an individual’s experience of the destination as a whole. With that said, hotels today are not simply a place to stay within a destination, they have in fact become destinations in their own right. The modern traveler’s ideals have grown, and in turn so have the standards of design.
As well as looking for a sense of community, travelers nowadays are also more likely to stay in a hotel that aligns with their interests. With that in mind, many hotels have started to attract different groups by targeting their distinctive range of lifestyles and passions through the design.
Guests who are passionate about specific activities or hobbies will look to stay at a place that satisfy their demands, and where they can feel their tastes of life will be fully encompassed. Whether this is through the sporting activities they undertake, or the style of art a guest appreciates, hotels are attracting a niche clientele through their design choices.
Some people would refer to themselves as a ‘W’ kind of person, whereas others might say they are definitely more a ‘Four Seasons’ type. As a result, the brands themselves have inevitably become a tie to certain lifestyles and tastes.
The hospitality sector has embraced the evolution of social media, especially on digital platforms, as a key factor to create these new communities. Thanks to platforms like Instagram and Facebook, hotels can ensure they are attracting guests who are looking for not only a private experience, but also for a remarkable instance in their lives that they are able to share with others.
For instance, hotels ensure guests have plenty of opportunities to take photos and capture special moments; these memories will be treasured and shared by them, and will also be recognized by friends and spectators on various social channels.
When hotels begin to expand their value by creating additional perspectives and opportunities for guests to engage on social topics, they also encourage them to share and socialize with each other. This, therefore, continues to foster the idea of a community, based purely on the common interests of guests.