The latest Italian fashion brand’s home collection to soon arrive at Amara is the fabulously flamboyant Etro. Founded in 1968, Etro is a lifestyle brand that continues to aim for quality, innovation and aesthetic refinement. Gimmo Etro founded the eponymous brand after being inspired by his passions for travel and history and deciding to develop a fashion line.
Interpreting the exotic beauty, widely different aesthetics, and rich design techniques he had learned on his travels into sumptuous textiles and silhouettes. From the very first collection Etro has used only the best in materials including cashmere, silk, linen and cotton, transforming these long-favoured fabrics into fresh ideas with modern patterns and cuts.
The fashion label quickly became known for its vibrant patterns, specifically paisley, and it became to go-to brand for coveted statement accessories from scarves to shawls. Etro then went on to create a line of handbags and luggage all crafted from leather, creating a unique collection thanks to their special textured finish: the leather was imprinted with the iconic paisley pattern.
Etro launched its first line of home accessories in 1985 after taking a foray into furnishing fabrics, now the Etro client could create a fashionable space throughout their home in luxuriously fashionable style. The entire enterprise continues to be run entirely by Gimmo Etro’s family, maintaining the brand ethos and style throughout every collection and brand division across the globe.
The latest home collection, Spring/Summer 2015, exudes the passion and vibrancy that Etro is renowned for. With each new home collection the brand become even more graphical than the last. This season’s sees an elaborate refinement, vividly painted colours are inspired by the light of an exotic South. Luxury embroidery and faux monochrome are met with strong colours and ideas inspired by travel, with hints of plaid throughout. The Wexford range encapsulates the metropolitan elegance of a house overlooking the water of the Hudson River. With floral foliage patterns and glossy opaque jacquard fabrics, there is a three-dimensional element with a Matelesse bedspread and the material movement of solid colour paisley.
Etro describe the Springfield range as; ‘dissolves colour and renders designs powerful in their impact, as in avant-garde lace work or the lattices of antique iron gates, recaptured in the context of contemporary interiors.’ Using a stunning colour palette, Springfield brings pinks and rubies together with blues and greys, with paisley printed satin and more embroidered cushions.
There is such a wide range of influences present throughout the Spring Summer 2015 Home Collection, from the terracotta of a Sicilian sunset to the orange of an Indian dawn, the interior of a French castle and all the splendour of an aristocratic eighteenth century interior. Sherbet hues are contrasted against midnight black, and paisley is intertwined with plaid and striped patterns. Etro is bold, beautiful and unashamedly opulent in every design, from the catwalk creations to the home collections.
Bring the beauty and high fashion credentials of Etro home, with their latest Spring Summer 2015 collection of luxurious soft furnishings, bathrobes, towels, stationery and decorative accessories – coming soon to Amara.