Founded over twenty years ago by Martyn Lewis and Jill Wark, Lewis Wark now has a portfolio of some of the world’s finest luxury brands and operates at the forefront of the enthralling high-end interior industry. The agents and distributors for fifteen remarkable and distinguished brands including Agraria, MacKenzie-Childs, Lalique, Richard Ginori and Missoni Home tableware, they bring the leaders in the interior world to British shores and with a continuing ethos centred on providing the best service for their clients, they always endeavour to go above and beyond. On Monday 14th March, Lewis Wark hosted a unique event at Henry Wood House, London to shine a light on the exceptional work the brands pour into their products.
Taking over the entire fifth floor of the building, each brand received their own room to showcase their products and how they are made. Positioned in every room were also the experts behind the brands to delight visitors with behind the scenes tales and demonstrations on the extensive production processes carried out in the making of each product. Key demonstrations took place in the Robbe & Berking silverware room and the Moser room where after each individual Masterclass attendees were invited to turn their hands to key parts of the manufacturing process themselves.
Robbe & Berking produce some of the most iconic and historic silverware collections in the world and are renowned for their tableware which grace the tables of some of the largest yachts and most respected restaurants around the globe. In the demonstration, guests were invited to discover how single strips of silver are transformed into detailed cutlery designs using moulding, shaping, engraving and hammering processes which are all carried out by hand. Whilst the demonstration was taking place, one of Robbe & Berking’s own master craftsman was exhibiting the hammering technique which creates the pitted groove design found on the Hermitage collection and guests were then able to attempt mastering this technique with their own hands.
Established in 1857, Moser crystal has become a symbol recognized and appreciated the world over and due to the unique production and design, each crystal product is entirely unique. Renowned for unparalleled quality and eye-catching colors, the crystal as with Robbe & Berking and many other Lewis Wark brands, undergoes precise, step-by-step processes carried out by hand by those who have mastered the art from decades of training and experience. After learning about the hand shaping and mouth blowing stages of production followed by hand cutting, gold painting and hand engraving, master engraver Tomáš Lesser stepped aside to allow guests to engrave their chosen Moser glasses, which was a much harder task than Tomáš made it appear.
The evening finished with a sparkling masterclass from Taittinger champagne and canapes to allow the guests to regroup after their day of discovery and it was at this point The LuxPad was able to talk to Jill Wark to learn more on the ideas and inspiration behind the unique event which strays far away from the brands’ usual shows…
‘We created this Masterclass to bring the romance of Lewis Wark’s portfolio of luxury brands to London, enabling our customers to tap into the history and ethos of each and every one. We decided to organize this unique event to address the impracticalities of getting existing and prospective clients interested in the brands over to the factories which are dotted around the world. Masterclass serves as an accessible way to discover all of our luxury brands in one place.
We were delighted at the reception the concept received from the brands all of whom agreed to bring their products and expertise overseas, no easy task! In return the event provided a fabulous platform for them to meet a wider client base. The event has proved to be the perfect place for brand exposure and knowledge sharing, as fans of one brand are able to discover similar like-minded luxury brands who were possibly not known to them before. Here every brand is showcased at its best with the emphasis being firmly on education rather than selling. Our paramount aim was to demonstrate the handmade beauty and history of each unique company; far removed from the large, often impersonal, selling-focused trade shows that the brands exhibit at throughout the year.’