Gemma Hopkins is a fragrance fanatic and expert in the scenting industry. Founder of Design In Scent, an exclusive couture design house that specialises in enhancing lifestyle, weddings, events and experiences through a sophisticated use of scent, she is a lady who knows how to use fragrances to make the most of any space. Gemma shares with The LuxPad her thoughts on how scent is just as important in the home as visual interior design…
We seek visual beauty in art and nature and indulge our ears with music. We sample new and exotic cuisines and pamper our sense of touch with cashmere and silk. Rarely, however, do we think about the cultivation or enrichment of our sense of smell. This is no truer than for our home interiors, where sight plays the dominant role.
We carefully curate the visual identity of each room as we consider colours, shapes and textures and how they will all work together to create a particular style. We think about the mood we would like to create. How we want to feel. How we’d like our guests to feel.
In our homes, scent is often an afterthought, instead of an element that is similarly selected to integrate and harmonise with all the other elements in the space. Yet sensory design has been an important and effective part of spas, hotels, retail spaces and brand environments for a long time. They ensure that the smell of a space is as measured as the decor because smell is such a key factor in human behaviour.
Smell affects the areas of the brain that deal with emotions, feeling and motivation, so introducing certain scents into a designed space can lead to specific behavioural responses. Smell has a powerful effect on our experience of an environment, improving not only the aroma, but also enhancing the colours, visuals and overall emotional response. Some scents have a calming or happy effect, others evoke fond memories, encourage us to linger or even think well of others. Scent can be functional, such as lavender to induce sleep, and it can influence our visual perceptions.
If in your interior design you create a sense of space and airiness, introducing a heavy or cloying scent would juxtapose this and impair the impact that the visual design has. Similarly if you have designed a room where you can relax and unwind, although very pleasant, notes such as lemon and eucalyptus would have much the opposite effect. A room dressed with vibrant green touches would come to life with a scent that has a corresponding fragrance profile.
When you choose which home fragrances to use, consider how it will harmonise with its surroundings and ensure it complements the mood that you have curated through visual design.
Discover how Design In Scent can help you create your own unique home scent and bespoke products based on your interior design by contacting them at email@example.com or on +44(0)20 7498 4839.
Explore Amara’s vast range of home fragrances to find the right one for every space in your home.