The blue hue Denim Drift has been officially announced as Dulux’s Colour of the Year for 2017. A timeless and versatile shade of grey-blue, Denim Drift is set to be the must-have colour for the year ahead. Part of the highly anticipated launch of the Colour Futures 2017 trend forecast, this blue shade has been carefully selected by a global team of experts and is the follow on to 2016’s Colour of the Year Cherished Gold.
The specialist team of experts develop the annual forecast base on emerging trends that shape the way people live, including interior design and architecture to social and economic influences. Dulux Global Aesthetic Centre’s visionaries have chosen the overriding them for 2017 as ‘Life in a new light’, a new way of being.
‘As the world changes, people are taking a fresh look at everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of experiences. We are incredibly excited that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.’ Louise Tod, from the Dulux Global Aesthetics Center.
The team behind the decision have declared it as perfectly capturing the mood of the moment and a true embodiment of the way we’ll our lives in 2017. Forecasting the trends is a long and complex process, and the international design and colour visionaries at the Dulux Global Aesthetic Centre have scoured the globe for the latest social and trend developments, to help them lead the way in colour innovation.
Dulux Colour and Design Trend Expert, Rebecca Williams says: ‘Denim Drift is a wonderfully diverse foundation for the 2017 palettes, which tells the story of ‘life in a new light.’ With denim blue set to dominate the interior and fashion agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, the real desire for simplicity. Designers love it and so do we.’
‘Denim Drift and its complementary colour palette of tonal blues shows the growing importance of this colour area which we are constantly surrounded by. It’s even the world’s favourite colour. There is a colour combination for everyone’s taste and preference, but with that soothing denim blue being our firm favourite, just like in our wardrobes.’
Dulux has also developed a beautiful tonal colour palette to complement 2017’s Colour of the Year, featuring a spectrum of blues and blue-hue tones. Marianne Shillingford, Creative Director at Dulux says: ‘Creating a blue colour scheme is successful when you choose shades that work beautifully together. This year the Colour of the Year, Denim Drift, has been teamed with a palette of blues which give you the confidence to get it right every time.’
Denim Drift is a fabulously versatile shade, and we can see it being combined with many of 2017’s interior trends, from Raw Materials to Matt Look finish. Ideal for using in living spaces to bedrooms, the calming influence of a blue will bring a great ambience to your home. Shop the Denim Drift trend now at Amara.