Jo Berryman started her career in the fast-paced fashion industry with stints at both Elle and Agent Provocateur’s head office. After this she went on to co-found Jezebell, an emporium where modernity and tradition converged in the way of established and new labels. It set the scene as one of the first destination concept stores to hit London in the early noughties. Jo has since applied the same approach to interiors and drawing inspiration from art, fashion and architecture, set up Jo Berryman Studio in 2009.
Famed for it’s harmoniously mismatched accents, witty vignettes, flash metallics and intelligently curated art throughout, the studio favours the non-formulaic. Jo leads a steadfast team of designers and architects who understand and deliver her vision with expertise and conviction. The LuxPad takes a closer look at one of Jo’s favourite projects below…
Project Name: 42 Acres
Floor Area: 700sqm – 43 rooms
Project Time Taken: 10 Months
Completion of Project: March 2015
To create a design to support 42 Acres’ mission to offer ‘a space that supports individuals to live their greatest potential by facilitating self-exploration, challenging beliefs and reconnecting to their fundamental life purpose’. The house will connect to the vision from the outset, and nature, nurture, sustainability and wonder will direct the tone and narrative. The spaces will be designed for a clientele from all backgrounds with different levels of accommodation options. Simultaneously, the design will allow for the space to be let as a rental.
Creation / planning process:
A full design concept and specification for the interior re-design of the space, includes four main stages:
Stages 1 & 2 (concept & design development)
This is the planning and visualisation that brings the rooms to life and allows for creative collaboration between the client, architect and us. Example documentation includes 3D visuals, proposed room layouts, FFE (furniture, fixtures and equipment) specs with budget detailing, full technical drawings & contractor scope of works.
Stage 3 (Further construction documentation)
Here we nail all the technical stuff (often collaborating with architects) and appoint a contractor in preparation for work to begin.
Stage 4 (Delivery)
Work begins. This includes regular site visits, managing synchronicity to design and time schedules, ordering and scheduling of all FFE, troubleshooting, dressing, snagging and curating.
How it went?
Planning our projects is a lengthy and intricate process. We prepare and specify the full works, from the smallest soap dish to the most drastic demolition, so we are always well stocked and prepared. In this case, retreats were already booked so it was all hands on decks for the project to be finished in 12 weeks. As always, inevitable hiccups happen and a few classic You’ve Been Framed moments arise but all in all, the process was smooth.
Favourite room / part of the project and why?
The Group room is incredibly zen, with views across the Somerset skyline, restful colours, locally made organic meditation cushions, graphic wallpapers and soft killims. It’s a very calming and grounding space, perfect for meditation.
Any issues / problems you had to overcome during the project?
Getting everything delivered on time for 43 rooms was quite the challenge, especially with many of the delivery drivers getting lost in the Somerset lanes with no mobile reception and Sat Nav directing them to the farm down the road.