Behind the Brand: Apparis

Nov 10, 2021

Apparis is a modern vegan fashion brand founded in 2016 by French duo Amélie Brick and Lauren Nouchi. Based in New York, the brand is committed to creating high quality cruelty-free designs that will stay in your home - and out of landfill - for years to come. Their super soft slippers and blankets are now available at AMARA, so we had a quick chat with the women behind the eco- and fashion-conscious brand.

Apparis Shiloh Vegan Faux Fur Double Sided Blanket - Blush
Apparis Shiloh Vegan Faux Fur Double Sided Blanket - Camel 213062 02

Describe the brand in 3 words.

Sustainable, bold, and high quality.

Tell us the story of Apparis.

We met when working for the big French fashion houses, witnessing first-hand the unethical and unsustainable manufacturing processes of the industry. We knew things could be better, and so in 2016, we debuted our first Apparis 100% vegan fashion collection in a Brooklyn pop-up shop. After catching the eye of the buyer for a major US department store, the brand really took off. Apparis is built on the foundation of cruelty-free sustainability and quality, and we quickly became known for our conscious, colorful and bold coats. While Apparis began with everyday fashion, the label has since evolved into a complete lifestyle brand, bringing these same founding principles into the home.

What’s your favorite design from the whole collection and why?

The Shiloh blanket is beloved by all Apparis employees, friends and family alike. It has become an essential item in all of our homes, especially at this time of year. The blanket was born in 2020, when we found ourselves sitting on excess and extraneous faux fur fabric. With a mission to consistently upcycle materials and expand our product offering, the double-sided blanket was a no-brainer for us. These cozy blankets were an instant success and ultimately became the foundation of our complete home collection.

Apparis Shiloh Vegan Faux Fur Double Sided Blanket - Latte
Apparis Shiloh Vegan Faux Fur Double Sided Blanket - Ivory 213059 05

What’s been a highlight for the brand so far, and can you tell us a future ambition?

As a women owned and operated brand, it has been extremely gratifying for us to break into the contemporary world as one of the first 100% vegan lifestyle brands. At Apparis, we are always striving to do better as a conscious brand. Within the next couple of years, we aim to exclusively utilize 100% recycled materials across all of our product categories.

You’re a conscious brand – what does this mean for the consumer?

We believe in complete transparency because we take pride in being ethical and fair. We are mindful of our actions and how they impact both the consumer and the environment, and push to create the highest quality faux fur without compromising on style. Our homeware is 100% vegan and cruelty-free because faux fur is better for the environment, and the animals, of course. As we like to say, faux the love of you and the planet.