Toweling Buying Guide
Ensure you select the right towel for your needs with our helpful hints on materials, sizes, weights and care instructions found below:
GSM
Each towel is measured with a GSM (grams per square meter) which measures the weight of the cotton woven into each square meter of the fabric. Please note, heavier designs do not always mean better quality and absorbency; this is impacted by the type and quality of cotton used.
| Heavy | 700gsm | Substantial, luxurious, and absorbent |
| Medium | 400-600gsm | Lighter, cooler, and faster drying than heavyweight but just as absorbent |
| Lightweight | 100-300gsm | Quick to dry and easy to pack often woven from thicker cotton to provide extra surface to maintain absorbency |
Towel Composition
Zero Twist
To give strength to towels, yarns are twisted numerous times. With an inferior material, fabrics are often spun multiple times for a strong finish. However, superior materials are naturally stronger, such as Egyptian cotton. Therefore, fewer twists are required. Zero Twist generally indicates that the towel is high quality and naturally soft; quick drying, the towel feels thick and strong but is lightweight.
Combed Cotton
Standard Sizes
| Face Towel | 30x30cm | Designed for face and brief body washes |
| Guest Towel | 40x75cm | Perfect for a guest bathroom in place of a hand towel |
| Hand Towel | 55x100cm | Hang to dry hands |
| Bath Towel | 70x140cm | Ideal for everyday use after showering |
| Bath Sheet | 100x150cm | To wrap up completely after a relaxing bath |
| Beach Towel | 90x180cm | The larger size is perfect for both drying off and lounging poolside |
Towel Care
To ensure your towel remains soft and fluffy throughout its lifespan, it is recommended to adhere to the following guidelines:
Always wash before first use to allow each towel to achieve maximum absorbency and remove any loose cottons and pile
If cottons come loose or ‘pulls’ simply cut them down to level the rest of the towel, this in no way impacts the quality of the towel
Always wash white towels on a white wash
Avoid using a fabric conditioner as this reduces absorbency
Never use bleach on a towel
Tumble dry with dryer balls to help aerate the material
Please note, whilst these instructions are accurate always check individual labels and care instructions on each towel.