AMARA Timeline

We've come a long way since 2005. Here are some of our favorites highlights.

Year Highlight
2005 AMARA is founded by husband and wife team Sam and Andrew Hood
Store opens in England
2006 Website launches
2008 To focus on online growth, AMARA moves to trade solely via its website
2013 Websites launch in Australia and the United States
2014 First Middle East website launches for the United Arab Emirates

French language website launches

Inaugural Interior Blog Awards (IBAs)

First Feefo Customer Service Award
2015 German language website launches alongside new sites for Canada, New Zealand and Ireland

AMARA is named as of The Sunday Times BT Business SME Export Track 100 companies
2016 AMARA launches its first private label collection, A by AMARA
2017 AMARA is listed as one of The Sunday Times Best Small Companies to Work For, for the first of two consecutive years
2019 Belgian website launches

AMARA is awarded Platinum Customer Service Award from Feefo
2020 A by AMARA becomes Designed by AMARA and is divided into six in-house brands: Luxe, Retreat, Global Explorer, Essentials, AMARA Outdoors and AMARA Christmas

Saudi Arabian website goes live

First AMARA Decor & Design Magazine is published

One Planet initiative launches
2021 AMARA launches partnership with Women for Women International, donating 15% of profits from Global Explorer to support women survivors of war to rebuild their lives and work towards a brighter future for themselves, their family, and their community

AMARA is awarded Silver Accreditation in the Best Employers Eastern Region 2021