After ten years of designing & developing products for some of the leading homeware retailers in the world including John Lewis, Habitat, Pottery Barn and Next Interiors, Jon Holloway launched his own homeware brand in 1994. The idea for Garden Trading was sparked during a trip to the U.S’ West Coast, where Jon noticed a gap in the UK garden & interior market for items which were practical and impeccably designed yet not ultra-modern as was the key trend of the time.
With a style which Jon describes as classic with clean lines, the Garden Trading homeware collection stems from his love for the unique feel of rural houses. Whether filled with contemporary or vintage furniture, lighting and accessories, rural homes offer a style all of their own which can be replicated in any type of living space. Every item in the brand’s extensive collection offers practical design in calming colours, giving the appearance that they have been taken straight from the country properties that have always been their main source of inspiration.
Today, Jon & his team combine this passion for rustic architecture and an extreme dislike of clutter, to create a range of homeware which keeps pace with modern life to help form a home environment which is simple to navigate. Offering practical storage options to keep your interior clutter free & chic design ideas that are still easy to care for, Garden Trading allows you to infuse your home with the rustic charm adored by many whilst maintaining a sleek practical living space. The blending of practical design for the modern age with traditional country chic is a concept which continues to grow in popularity, fuelled by the desire to create a relaxed living environment to contrast with fast paced work lives. Garden Trading continues to excel at this concept and with this comes a loyal customer following which is constantly expanding.
Quality to stand the test of time
With a firm focus on functional design for both the garden and the home, Garden Trading produce practical accessories which never compromise on style and will last for years to come. Sure to receive compliments from your friends, the brand is dedicated to never following the trend of throw-away items which are useable only for a season; therefore every Garden Trading product is of exceedingly high-quality to be enjoyed far into the future, from lighting and furniture to utility & kitchen storage.
Their dedication to homeware of the highest quality would not be feasible unless the best materials were utilised at every opportunity. You will not find any plastic within the Garden Trading collection, only responsibly sourced materials found whenever possible from within the EU which are always from ethically sound manufacturers. From durable teak and oak furniture to slate and powder coated steel accessories, every material has been fully road tested to allow for years of use and to withstand family wear and tear.
With the aim to create a brand with a range of attractive, useful everyday items which customers return to time and time again, Garden Trading ensure they continue to provide the impeccable service & standards that their loyal patrons expect and new customers are drawn to.
A key element of the Garden Trading brand and one that automatically draws the eye is the soothing, rustic inspired colourways which grace the vast powder coated steel collection. Soft pastels such as powdery chalk & clay or shutter blue and flint grey, are a delicate touch for your kitchen or utility room to instantly lighten and refresh the space. The richer and deeper Garden Trading colourways are bolder statements for the home and are particularly striking for their outdoor and gardening accessories. Charcoal and slate grey are excellent examples of these bolder hues, along with the beautiful greens of the gooseberry and thyme colourways.
Garden Trading’s fabulous product selection ranges from traditionally styled furniture including large wooden storage options, stools and outdoor equipment to suit even the most dedicated gardener, to stylish kitchen accessories such as baking essentials and tableware. One of the key ranges in the collection is utilityware which includes cleaning storage, housework must-haves and first aid kits which will transform the most typically overlooked areas in the home into a testament of timeless country style. Garden Trading’s fireside accessories will keep that rustic home essential - the fireplace - in optimum condition for cosy nights in front of the flames, and also offer chic kindling holders and screens to protect surroundings.
The brand’s large lighting collection to illuminate both your indoor and outdoor space, features the brand’s calming colourways and the perfect lighting option can be found to complement any space whether you are looking for wall, floor or table lamps. Whatever your practical interior need, you will find the perfect Garden Trading piece to fit the bill, full to the brim with the brand’s signature rustic charm to bring rural chic to modern day living spaces.