Treat Your Interior to the Holiday it Deserves

With a feel straight from the Mediterranean, Azure is reminiscent of a holiday home nestled in a tiny coastal fishing village. Epitomized by natural wood and rattan accessories and complemented by colourful cushions, throws and tableware, it will turn your interior into a retreat you don’t need to escape from.

Relaxed, rustic, but oh so refined, cool neutrals are met with bold splashes of pink, green and blue in classic coastal prints to give a grown-up edge to traditional nautical style.

Trend Lowdown

Our buying team had so much fun creating this trend to mirror one of their favourite holiday destinations. Sam lets us in on the inspiration behind the trend and her favourite pieces…

I spend a few weeks each summer in the Mediterranean, it really is one of my favourite regions in the world, so I was thrilled to recreate the classic look we all know and love for one of the new trends. My favourite item is the Coast tableware which takes me straight back to evenings spent by the sea eating mezze or tapas feasts.

How to Get the Look: Quick Styling Tips

Get the Azure Look in the Home

  • Bring a Touch of the Med to Your Table
    Recreate the classic Mediterranean seaside restaurant feel with the Coast tableware and Azure vases with a fresh spray of summer blooms. Perfect for indoors or out.



  • Don’t Be Picky with Patterns
    The Azure trend includes an abundance of patterned accessories, from classic coastal stripes and watercolour finishes, to eye-catching coral. Don’t think you have to stick to just one, the subtle pattern clash is a key part of the look.



  • Relish in the Relaxed
    The beauty of Azure is all in the art of the undone. Its style comes from its laidback, un-styled finish, so drape and scatter the soft furnishings rather than rigidly placing them around the home.



  • Make Coastal Style Sophisticated
    To give the traditional coastal look a more sophisticated feel we have used the cushions and the cutting boards to give a subtle nod to nautical prints whilst keeping the rest of the trend simple. The lanterns and hurricanes also reflect the traditional fishing nets and baskets seen in seaside towns throughout the region.