- New
-
Home Accessories
Back
- Shop by Category
- Coffee Table Books & Games
- Cushions & Throws
- Door Stops & Draught Excluders
- Fireside Tools & Log Holders
- Home Fragrance
- Home Office & Technology
- Featured Brands
- Fornasetti
- Assouline
- Missoni Home
- Luxe
- Jonathan Adler
- Pols Potten
- Global Explorer
- Versace Home
-
Dining
Back
- Shop by Category
- Barware
- Coasters & Placemats
- Cutlery
- Glassware
- Picnicware
- Serveware
- Featured Brands
- Luxe
- Global Explorer
- Essentials
- Retreat
- Christofle
- Cutipol
View all Dining
-
Kitchen
Back
- Shop by Category
- Bakeware
- Cleaning & Utility
- Cookware
- Food & Drink
- Food Preparation
- Hob Kettles
-
Bedroom
Back
- Featured Brands
- Luxe
- Essentials
- Etro
- Missoni Home
- Ralph Lauren Home
View all Bedroom
- Bathroom
-
Furniture
Back
- Featured Brands
- Luxe
- Global Explorer
- Essentials
- Retreat
View all Furniture
- Lighting
- Leisure & Wellbeing
-
Outdoors
Back
- Featured Brands
- BACSAC
- Fermob
- Garden Glory
-
Baby & Kids
Back
- Featured Brands
- Scoot and Ride
- Tender Leaf Toys
- Le Toy Van
View all Baby & Kids
-
Brands
Back
- Brands
- Best Selling Brands
- Fornasetti
- Missoni Home
- Luxe
- Kartell
- Versace Home
- Roberto Cavalli
- LSA International
- Abyss & Habidecor
- Featured Brands
- Baobab Collection
- Aquanova
- L'Objet
- Tom Dixon
- Ferm Living
- Les Ottomans
- House Doctor
- Bloomingville
View all Brands
-
Gifts
Back
- Gifts
- Gifts by Recipient
- Gifts for Him
- Gifts for Her
- Gifts for Kids
- Gifts for Couples
- Gifts for Pets
- Gifts by Occasion
- Mother's Day
- New Baby
- Anniversary
- Birthday Gifts
- Christening
- Engagement
- Housewarming
- Wedding
- Gifts by Interest
- Luxury Gifts
- Books & Stationery Gifts
- Novelty Gifts
- Skincare & Wellbeing Gifts
- Tech Gifts
- Unusual Gifts
- Gift Sets
- Kitchen, Dining & Entertaining Gifts
- Gifts by Price
- Less than $50
- $50 - $100
- $100 - $250
- $250 - $500
- $500 - $1,000
- $1,000 - $1,500
- $1,500 - $2,000
- More than $2,000
- Ideas
- Sale
Simon Legald, Normann Copenhagen Designer Talks Design and Super Powers
11/11/2019
Danish design company, Normann Copenhagen, are on a mission to create original and innovative products in simple, contemporary designs that withstand the test of time. Founded in 1999 by Jan Andersen and Poul Madsen, the brand has worked with a host of leading and up and coming designers to make their products which challenge conventional thinking and make the ordinary, extraordinary. One of these extraordinary designers is Simon Legald who has created many of the brand’s best sellers. We talk design and super powers with him…
What or who first inspired you to become a designer?
Drawing was a passion of mine when I was younger, so I was sure that I would do something within graphic design. When I was around 20 years old, I took classes in various creative disciplines and found that I was much more interested in materials and 3D proportions. That was when I realized that what I really wanted was to work with product design.
What is your creative process and how long does this journey normally take for each product?
There is no general routine for this. It starts with an inspiration, which can come from anything really. I tend to always photograph things I see along my path, and my curiosity towards materials and shapes is often what sets off a project. Then there is a lot of sketching, rendering, prototypes, adjustments and tests. How long this process takes depends on the complexity of the product or the production and can be anything from 6 months to 5 years.
What lead to you becoming a designer for Normann Copenhagen?
I started working with Normann Copenhagen in 2011. I showed the founders some projects I had done, which they liked. The Sumo pouf was my very first design in production for Normann Copenhagen. It appealed to me how the company is open to change and trying new things. I have the freedom to pursue my ideas and work on a lot of different projects.
What is your biggest achievement so far?
Try to ask me again in 25 years. I still feel like I’ve just started.
How would you describe your own design style and aesthetics?
I don’t see myself as having a specific style. It evolves every time I gain new experiences and delve into new projects. In terms of aesthetics, I believe that designs should have a long lifetime. This, of course, is not something you are able to control, but I do my best to make them simple and clean, so hopefully people will like them for years to come.
If you could be anyone for the whole day who would you be, what would you do and why?
Either a world leader so I can change something for the better, or just a tourist in the Bahamas, so I could relax a bit.
What do you think the future holds for your designs?
Hopefully a long life.
What has been the hardest challenge in your career and how have you overcome it?
I haven’t had a long career yet, but I guess mainly the requirement to change and reinvent yourself as a designer all the time can take up a lot of space in one’s mind and be tough from time to time.
If you had the chance to collaborate with another designer who would it be and why?
Maybe Ettore Sottass and Raymond Loewy - both are sadly dead, but they both worked in a very sculptural way, so I am sure I could have learned a lot from them.
If you could have any super power what would it be and why?
Flying and seeing the future, so I could get around fast and easy and be able to predict what and what not to do.