Behind the Brand: Serax

serax high rack industrial chairs

Designer label Serax have been dedicated to creating beautiful homes for over 30 years. With pieces designed to add personality to any interior and create unforgettable moments at the dining table, their collection has been thoughtfully crafted with passionate designers from all over the globe. We take a look behind the brand and at some of their design icons…

serax plant rack
Serax
Serax

Family Roots

The brand is the brainchild of brothers Serge & Axel Van Den Bossche who were brought up amidst their mother's flowerpot trade. Starting as a small-scale business in 1986 from a garage, Serax has grown into a multinational designer label and is still run by members of the family to this day. In 1991 their nephew Frank Lambert joined the company and today Axel’s wife, Marie Michielssen, is Serax’s lead designer, creator of the famous Cactus vase and many more.

serax fish and fish sofa
Serax

Passionate About Design

Working with big names and lesser known ones in the design world is built into the brand’s DNA. It all began with a tentative collaboration with Peter Arts, which became revolutionary in the floristry world and then a year later with floral artist Daniel Ost. Ever since, Serax has entered into dozens of partnerships to create renowned collections.

serax plant rack
Serax

One-Of-A-Kind

Relying only on the most passionate of designers from across the globe, the focus is on traditional handicraft. From Vietnam and Antwerp to Portugal, each product is manufactured by skilled craftsmen and handled manually, ensuring an element of uniqueness comes into play with every finished piece.

Per definition an object that has been partly made by hand cannot be perfect and Serax embraced the philosophy of Wabi Sabi or the Perfect of Imperfection. You’ll find no two plates, cups or vases are ever the same, with small differences in shape and size across their entire collection.

serax coral holes vase

Discover the designs that have made Serax a worldwide destination for home accessories.

Designed by Paola Navone, it’s been inspired by the tastes and colours of her many travels and based on products made during The Great Depression.

Cheerful, quirky and an instant hit, the Cactus vase is by Serax’s resident designer Marie Michielssen. Perfect as a standalone statement or pairing different sizes together to create a unique display.

Healthy food expert, publicist and TV personality, Pascale Naessens, first introduced her Pure tableware collection in 2012. Inspired by organic lines, the collection embodies authenticity and warmth.