Cookie Policy
Cookies at AMARA
Cookies are tiny text files that are stored on your computer when you visit a website. They help to make our website run smoothly and allow us to provide the best service possible, here's a breakdown of the cookies that we use and how they benefit you:
Essential
These cookies are essential for the use of the AMARA website, they allow us to store the contents of your cart and process your orders among other things.
| Cookie | Benefit |
|---|---|
| amara | Enables us to store the contents of your cart and order progress. It is forgotten when you leave the site |
| amch | Allows us to see if you've opted out of any of our 3rd party cookies |
| amco | Lets us check that you've accepted that we use some essential cookies |
| amrm | Allows you to login automatically on your next visit, if you choose the “remember me” option when logging in |
| currency | Remembers your chosen currency |
| secretSale | Gives you access to the secret sale (if it’s running) |
| wlp | Stores the key when viewing a wedding list |
Functionality
These provide you with a better service by remembering your cart, login details, viewed products and other things.
| Cookie | Benefit |
|---|---|
| amab | Allows us to test two versions of the website to see which one is best |
| amsi | Allows us to remember which site you like seeing (British, US, etc.) |
| amss | Allows us to see what websites our customers come from |
| amvp | Allows us to show you your recently viewed products for a better browsing experience |
| cartRemember | Remembers your cart between website visits |
Third party cookies
These allow us to make the site better for you by giving us anonymous usage information and power our advertising on other websites. This allows those websites to track when you have made a purchase and earn a commission. Affiliate Window also powers our cart reminder emailing service.
| Company | Benefit |
|---|---|
| Campaign Manager 360 | Campaign Manager 360 is a provider of Paid marketing technology and services. This is utilized by AMARA to provide customers with the most relevant adverts across different devices and search engines of Google and Bing. |
| Conversant | Conversant display customized AMARA advertising to you which may appear on other websites which are part of the Conversant display network. This means that those adverts are more likely to be interesting for you, as data is used to track user activity on the AMARA website. |
| Criteo | Criteo cookies are used to provide a unique identifier across different website sessions without exposing any of your personal data. Allowing Criteo to serve you recommendations of products that you might be interested in based on your browsing history. This means that those adverts are more likely to be interesting for you. |
| Allows Facebook to displays customized AMARA advertising to you. This means that those adverts are more likely to be interesting for you. | |
| Google Ads | Google places cookies on your browser to track browsing behaviour and allow us to measure the effectiveness of our paid advertising activity. This means that AMARA adverts are more likely to be interesting for you |
| Google Analytics | Google Analytics Provides us with anonymous usage statistics which allows us to improve the website for you. In addition we use Google Analytics for Display Advertising which allows us to target advertising to you across Google's advertising network (known as 'remarketing'). This means that you may see adverts on other websites for AMARA which are tailored for you, and those adverts are more likely to be interesting for you. You may be interested in the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout/ You may alter your Google Display Network ad preferences here: https://www.google.com/settings/ads/onweb/?hl=en_GB |
| Kelkoo | Allows Kelkoo to display customized AMARAadvertising to you. This means that those adverts are more likely to be interesting for you. |
| Microsoft Ads | Used by Microsoft Ads to track user activity on the website. This data is then used to monitor performance and provide more relevant adverts for customers. |
| Allows Pintrest to displays customized Amara advertising to you. This means that those adverts are more likely to be interesting for you. | |
| PPC Protect | PPC Protect allows AMARA to identify click fraud in marketing activity. |
| Rakuten | Rakuten provides affiliate marketing, and uses cookies to track sales and traffic, and reward publishers as such. This means that those adverts are more likely to be interesting for you. |
| RTB House | RTB House cookies are used to provide a unique identifier across different website sessions without exposing any of your personal data. Allowing RTB House to serve you recommendations of products that you might be interested in based on your browsing history. |