Towelling Buying Guide


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Ensure you select the right towel for your needs with our helpful hints on materials, sizes, weights and care instructions found below:


Each towel is measured with a GSM (grams per square metre) which measures the weight of the cotton woven into each square metre of the fabric. Please note, heavier designs do not always mean better quality and absorbency; this is impacted by the type and quality of cotton used.

Heavy Weight: 700+gsm

Substantial, luxurious and absorbent.

Medium Weight: 400-600gsm

Lighter, cooler and faster drying than heavyweight but just as absorbent.

Light Weight: 100-300gsm

Quick to dry and easy to pack, often woven from thicker cotton to provide extra surface to maintain absorbency.


Egyptian Cotton

Regarded as one of the finest cottons in the world, ELS cotton (extra-long staple) is an organic product from Egypt. The high temperature and climate ensures that it is one of the best places to grow high quality cotton. The crops grown here produce fine, silky long staples which require minimal effort to draw water quickly, resulting in a much higher absorbency than short and wide hairs.


Zero Twist

To give strength to towels, yarns are twisted numerous times. With an inferior material, fabrics are often spun multiple times for a strong finish. However, superior materials are naturally stronger, such as Egyptian cotton. Therefore, fewer twists are required. Zero Twist generally indicates that the towel is high quality and naturally soft; quick drying, the towel feels thick and strong but is lightweight.

Combed Cotton

Combed cotton has been combed to remove short, uneven fibres resulting in a very soft and absorbent towel that will not go hard after washing and will last longer.

Standard Sizes

Face Towel30x30cmDesigned for face and brief body washes
Guest Towel40x75cmPerfect for a guest bathroom in place of a hand towel
Hand Towel55x100cmHang to dry hands
Bath Towel70x140cmIdeal for everyday use after showering
Bath Sheet100x150cmTo wrap up completely after a relaxing bath
Beach Towel90x180cmThe larger size is perfect for both drying off and lounging poolside


To ensure your towel remains soft and fluffy throughout its lifespan, it is recommended to adhere to the following guidelines:

  • Always wash before first use to allow each towel to achieve maximum absorbency and remove any loose cottons and pile.
  • If cottons come loose or ‘pulls’ simply cut them down to level the rest of the towel, this in no way impacts the quality of the towel.
  • Always wash white towels on a white wash.
  • Avoid using a fabric conditioner as this reduces absorbency.
  • Never use bleach on a towel.
  • Tumble dry with dryer balls to help aerate the material.

Please note, whilst these instructions are accurate always check individual labels and care instructions on each towel.