Pillow Buying Guide

Are you struggling to decide which pillow to buy? AMARA's pillow buying guide details the importance of investing in a new pillow

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When to buy a new pillow

A comfortable pillow is essential for a good night’s sleep, but sleeping with an old pillow is not good for your health. It’s important to invest in a new pillow every two to four years, so if you think you’re due a new one, here are a few tell-tale signs:

Neck pain

If you suffer from neck pain each morning, your pillow may no longer be supporting you correctly. Otherwise, you may have the wrong pillow firmness for your needs. It may be useful to test out a few of the different filling types listed below.

Stained appearance

If your pillow is not as white as it once was, it could be hoarding a lot of bacteria, which is not good for the skin. Pillows are slept on every night, and during this time we produce sweat, which makes discolouring and staining very common.

Respiratory problems

If you regularly suffer from a blocked or runny nose, your pillow may be full of dust mites, which can cause allergic reactions. Investing in a fresh pillow could prevent you from waking up with respiratory problems.

Pillow Filling


Natural pillows are normally made from high-quality feathers, down, or a mixture of the two. Although comfortable and breathable, they are not recommended for individuals who suffer with respiratory allergies.


Filled with fluffy down feathers from the bird’s breast area, down pillows are naturally soft and light, offering a medium firmness. These luxurious pillows are breathable and perfect for a relaxed night’s sleep.


Filled with bird feathers that are larger and more course, feather pillows are firm and great for support. Less expensive than down pillows, feather pillows are comfortable and do not lack in quality.

Mixed feather and down:

Filled with a mixture of feathers and down, these pillows are an affordable combination of the two. Often filled with duck feathers and covered with a goose down surround, mixed filling pillows offer medium support and are a popular choice for comfort.


All synthetic pillows are hypoallergenic, meaning they are perfect for those who suffer with respiratory allergies. Synthetic pillows come in a variety of different forms, and are no less quality than their natural counterparts.


Filled with highly breathable microfibre, these pillows are designed to replicate natural down filling. Microfibre pillows contain temperature regulating elements, which means they provide a restful night’s sleep.

Memory Foam:

Filled with a special foam that moulds to the contours of the head and neck, memory foam pillows are extremely supportive, making them ideal for sufferers of neck and back pain.


Filled with100% silk, these luxurious pillows are hypoallergenic, making them a great choice for allergy sufferers. Firm and dense, silk pillows offer ultimate support for a comfortable sleep.


Filled with a combination of 50% silk and 50% polyester, these pillows have a hollowfibre core to help retain shape. They offer medium support, are naturally hypoallergenic, and are also machine washable at 30°C.


Filled with 100% latex, and protected with a microfibre cover, latex pillows stand the test of time. They feature a highly breathable advanced airflow system and specialist supportive shape that optimises posture, offering back and neck support.

Size and shape

Standard size pillow:

48 x 74 cm

King size pillow:

48 x 91 cm

Special shape:

Bolster cushions:

Perfectly shaped to offer neck and shoulder support, bolster cushions are great for sufferers of neck and shoulder pain.

Orthopaedic cushions:

V-shaped to offer support when sitting or sleeping upright in bed, orthopaedic cushions are ideal for sufferers of bone and muscle difficulties.