Since it was established in 1964 Seletti has been driven towards its vision of evolution. The Italian home design brand has pursued its mission of making the most of constant product research, striving for improvement, innovation and originality. The result is a world renowned brand, known for its unique and irreverent lifestyle pieces that grace the interiors of celebrities and discerning home owners across the globe.
Today Seletti continue endless product research, focusing on design projects and on the creativity which characterises the Italian excellence and their heritage. All of Seletti’s designs are enriched with style, quality and recognisability, and are created by important international designers. Many of their products launched in the last decade have become instant classics, recognised and appreciated all over the world, like their iconic Monkey Lamps.
Seletti blend art with everyday items, creating objects for the home that create a personal, fun yet functional lifestyle for the consumer. Their personality is synonymous with provocation and innovation, and they create collections that are controversial, typical of provocative art aiming to create something truly different.
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Iconic lifestyle brand Diesel collaborated with Seletti to create a revolutionary home accessory line Diesel Living with Seletti. The creative team at Diesel Living worked closely with Seletti on a collection made to be the perfect fusion between Diesel lifestyle and Seletti know-how. Resulting in a collection inspired by art and music, the street and industrial archaeology, banal objects, inspirational masterworks, and most-importantly real life experiences.
One of the highlights of this collaboration is the Machine Collection Dinnerware, a ceramic interpretation of equipment gears and cogs, rendered with toothed edges and impressions, finished with an industrial white. Taking its inspiration from the global imagery of mechanics it consists of plates, bowls, cutlery, containers, glasses and mugs. The perfect complement to the Machine Collection is the DIY cutlery set which finds itself in the kitchen drawer even though it could be mistaken for a toolbox utensil; knives, forks and spoons, are available in the size of a wrench – 10 to 13mm.
Cosmic Dining is The LuxPad’s favourite collection, visionary designs that include a set of porcelain dishes, borosilicate glasses, bowls in brass, and stoneware accessories such as grinders, vase and candleholder. The Porcelain plates represent nine planets, the Sun and the Moon. Printed with fantastical colours and textures, they have been designed for their aesthetic values and reworked in order to make them perfect for the Diesel Living galaxy, both for setting the table and for wall decoration.
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The latest Seletti collaboration to land at Amara is Seletti wears Toiletpaper; an exceptional collection of tableware and objects born out of the collaboration between Maurizio and Pierpaolo Ferrari’s magazine and the Italian design company. Born out of a meeting between Seletti and the founders of the image-only magazine Toiletpaper, Seletti wears Toiletpaper is an unusual and exceptional collection of various home accessories.
A selection of images from the magazine are used as the decorative motifs across the collection; a kitchen plunger, a rampant horse, the severed fingers (already displayed on Manhattan’s High Line billboard) and a pulp interpretation of the famous ‘I love you’, a toad in a sandwich, and the eye with the eyelash curler are just some of the bright and bold images used. Tin, oilcloth, melamine and porcelain are the materials used within the collection, perfectly aligned with the pop spirit of the magazine: cheap and widespread, never exclusive.
“I have been a fan of Toiletpaper since the first issue came out and I immediately wished I could use those wonderful images for our products,” says Stefano Seletti, face and mind of the design brand. “I kept thinking how to bring those pictures in the homes of our clients. One meeting with Maurizio and Pierpaolo was all it took to create a connection between us and to share the idea of mixing democratic and familiar materials like tin and plastic with unexpected images.” That’s how Seletti Wears Toiletpaper has become by far, the more up-to-the-minute range of homeware products proposed on the market today. Its exclusive character he adds “is not given by economic inaccessibility but, instead, by the intellectual audacity of those who choose but it.”