Just launched at White City Place, The Pod is a new moveable podcast studio designed by Fathom Architects. The first transferable studio of its kind to be in public use in the UK, the idea was conceived by creative agency dn&co.
Located in the former BBC Media Village in London’s White City, The Pod is a 12 metre squared moveable structure created exclusively for podcast recordings. A fully functional studio seating up to six people, it will enable brands, entrepreneurs and publications to take the first steps into audio, with technical support on-hand.
The designers behind the podcast studio, Fathom Architects, drew inspiration from temporary structures, loudspeakers and the movement of sound to create a disrupted cube with audio waves emanating from its centre. The central point of the design is a circular window, which references a speaker cone, and can be found on three sides of the structure, allowing a visual connection between the broadcasters and passers-by.
“This was an ambitious brief, which required an innovative approach. We wanted to create a striking pavilion which references the current and historical significance of this location in London. We also wanted to build a place that seemed to ‘appear out of nowhere’, so we worked with Box Deluxe, a fabrication studio that specialises in building for movies and live events, to build the pod entirely offsite – for it to be installed overnight.” Justin Nicholls, founder of Fathom Architects.
The bold patterned façade of this moveable podcast studio is represented by 350,000 printed ‘pixels’. This unique design was cleverly generated by the digital scripts’ translation of the first spoken words transmitted by radio: “One, two, three, four. Is it snowing where you are Mr Thiessen?” documenting the interference patterns of sound waves.
Designed as part of innovative podcast initiative at White City Place, the new creative business district at the heart of the £8bn regeneration of White City in West London. The programme also sees the launch of Thought Starters, a new series of podcasts curated by dn&co, where industry leaders discuss the business value of creativity and share tips on how to keep a creative edge. Expressions of interest can be made by contacting email@example.com.
Joy Nazzari, founder of dn&co, explains more about the podcast initiative; “White City Place is about connection and networks that foster creativity. With this initiative, we wanted to assert its position as one of London’s most innovative places to do business while nodding to its heritage as the former home of the BBC Media Village. Podcasts are an increasingly influential medium in the UK, with over 3.5 million users per year and the number set to grow. We want to inspire brands and entrepreneurs to take their first steps into podcasting in a unique, inviting physical environment.”
Thought Starters began on the 6th March, and is available to listen/download at whitecityplace.com and via Apple iTunes.