Starting out as a fashion stylist, Joanna Berryman is now a high profile interior designer & founder of Matrushka interiors
Hello, My Name Is Paul Smith is a new exhibition showcasing the prominent British designer’s work, held at the Design Museum. Inviting you into the world of the iconic fashion designer, this exciting exhibition shows a world of creation, inspiration, collaboration, wit and beauty.
Opening earlier this week (15th November) it looks to the future as well as celebrating his career to date, referencing his influences and fashion designs. Charting the rise of one of the world’s leading fashion brands this exhibition looks closely at the impressive scale of the global operation today.
Interestingly it draws on Paul Smith’s personal archive, from the company’s beginnings in Nottingham to its international prominence today. It takes the audience through an exploration into Paul Smith’s intuitive take on design, with an understanding of the roles of designer and retailer, and how these factors have laid the foundations for the company’s ongoing success.
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Offering a unique insight into the magnificent mind of Paul Smith this exhibition takes visitors on a journey through straight through the centre of his world. The different stages of the design and production process are explored, and it offers a rich insight into the design process and how the principles of traditional craftsmanship of tailoring and techniques are retained but given a contemporary edge.
Paul Smith’s first shop in Byard Lane, Nottingham, which measured 3mx3m, has been recreated alongside an immersive digital room, that showcases a plethora of still and moving images with thoughts narrated by Paul himself and sounds that place you in the mind of the designer.
Another highlight of the exhibition is the recreation of Paul’s personal office, containing a myriad of books and objects that are a continual source of his inspiration. Projections, audio and film clips from fashion shows and behind-the-scenes reveal the inner workings and influences of the Paul Smith brand.
From humble beginnings in a Paris hotel suite in 1976, the company now shows seasonally in London and Paris fashion weeks and includes fourteen different collections. Alongside fashion, he also has a fragrance line, and produces gifts, collectables and a home accessories collection in collaboration with Stelton. As a result, and in spite of its scale, the Paul Smith brand has retained something unique, a distinctively personal touch.
My Name Is Paul Smith is running until 9 March 2014 at the Design Museum, London.