The future is here and it’s purple. The authority on colour, Pantone, today announce their Colour of the Year which is the dramatically provocative and thoughtful purple hue, Ultra Violet. Communicating originality, ingenuity and visionary thinking, it is a colour that will point us towards the future and heralds in a new thought process on where we go next.
Both complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now. Leatrice Eiseman, Executive Director of the Pantone Colour Institute has said of the shade:
‘We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.’
The vast night sky has been used as the key symbol with the announcement of the Pantone Colour of the Year 2018, to represent the possibilities we are faced with at this time and to inspire the desire to pursue a world beyond our own. Purple has long been a symbol of counterculture, artistic brilliance and unconventionality with many icons from David Bowie to Jimi Hendrix using the Ultra Violet shade to as personal expressions of individuality and bringing the hue to the forefront of pop culture over the years
Also frequently linked to the supernatural and mystical, Ultra Violet is often associated with mindfulness practices which are becoming increasingly popular in today’s overstimulated world. The use of purple in meditation spaces and gathering places is no accident and has been linked to energising and restorative properties which inspired the mind. ‘The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,’ Laurie Pressman, Vice President of the Pantone Colour Institute has said of the Colour of the Year. ‘As individuals around the world become more fascinated with colour and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.’
The Pantone Colour of the Year selection process is something that requires thoughtful consideration and trend analysis, and is an announcement the design world wait on baited breath for each December. To choose a colour, Pantone’s experts spend the year before combing the world for new colour influences which include the entertainment industry, art, fashion, travel destinations and even socio-economic conditions to determine the top shade. Once chosen the Colour of the Year can influence developments and purchasing decisions throughout multiple industries from fashion to interiors like it did with the 2017 choice, Greenery.
In interiors Ultra Violet has the ability to transform a space into one of extraordinary self-expression or its polish can also tone down a room with modern pairings. Its brightness can create an instant focal point whether in a chair, a work of art or feature wall to make a statement in any room which can be either traditional and elegant or unexpected and bold, depending on the styling.