Overflowing with unique images and an additional 95 million uploaded daily, Instagram is one of the most popular social media platforms of the moment. In less than seven years, the app has achieved an average of over 700 million monthly active users, which is growing rapidly.
A hub of ‘Instafamous’ influencers, inspirational images and #housegoals, Instagram is exceptionally popular amongst interior designers and interior bloggers. The former using it as a way to showcase their portfolio of projects to prospective clients, and the latter routinely uploading Instagram-worthy interior images leaving their followers in awe.
With 400 million daily active users uploading millions of images, The LuxPad took to the app to find out which rooms of the home are mentioned the most. We also spoke to a selection of interior influencers to find out their top tips on how to photograph Instagram-worthy interiors.
By monitoring the amount of images associated with specific hashtags for each room, we came up with the following…
The heart of the home, and one we spend a great deal of time in, it comes as no surprise the kitchen came out on top – alongside the fact Instagram is home to many food lovers. An accumulation of inspirational and swoon-worthy kitchen images fill Instagram feeds, with the top hashtag, #kichendesign, being featured on over 900k images.
If you’ve got a lot of utensils and foodie bits on display, try using storage jars and containers to hide unsightly kitchen clutter. This will neaten up your kitchen interior shot whilst giving you the opportunity to get creative and stylish with your storage designs (think Kilner, Brabantia, Le Creuset etc).
- Invest in a tripod
If you’re using a professional camera, invest in a tripod if you want your image to be sharp. The advantage of photographing interiors with a tripod is that you can have a long shutter speed – this allows lots of light to enter the camera, making the photo light and airy. With a long shutter speed, you can keep your ISO low and this will ensure the whole room will be in focus without blurring the image. This method is ideal for kitchen photos as it achieves bright, clean and crisp images.
- Incorporate personal touches
Style the kitchen with personal items. Kitchen interior shots run the risk of looking too clinical, which your followers won’t connect with – in reality no one has a spotless kitchen. You could add a cup of coffee next to an open cookbook or some pots on the hob cooking away. Seeing these familiar everyday kitchen objects and accessories will make the photo more relevant to your followers.
Given that we spend a third of our lives sleeping, making sure we rest our heads in a well-designed bedroom space makes all the difference. The top hashtag, #bedroomdecor, features over 600k envy-inducing bedroom interiors with not a speck of dust in sight.
- Include details
Look for small details that give a hint of the style, as well as photographing the room as a whole. A quick-win shot with bedrooms is a close-up of one side of the bed, showing the headboard, pillow and bedside table – it looks clean and crisp, it works well as a small square in an Instagram grid, and you can add accessories to the bedside table to show elements of your decor and personality.
- Shoot from a lower angle
When photographing interiors, it always helps to duck down a little and take the shot from a slightly lower angle, rather than head height. This will give straighter angles and less distortion, and the end result will look a lot more natural to the eye. You can straighten out perspectives during editing, of course, but the less you have to do the better.
The bathroom is a space in which we spend a lot of time relaxing, as well as preparing ourselves for the day ahead. This means that tasteful, practical bathroom interiors are a must. Browse the top hashtag, #bathroomdesign and soak up plenty of bathroom interior inspiration for your home.
- Declutter and clean
Nobody wants to see your toiletries, cleaning products and hair supplies. Take them away, shove them in a cupboard – just make sure they are gone! Your bathroom also has an abundance of reflective surfaces – mirrors, shower screens, countertops – it is really important to make sure these are all thoroughly cleaned before taking any snaps as streaks and splodges are not attractive.
Generally, bathrooms are the smallest rooms in the house and are therefore not the easiest to shoot. Try and pick a smaller area to focus on such as taps or tiles instead of aiming to capture the entire room. If you have a gorgeous roll top you want to photograph then zoom in on a section highlighting the decorative foot, roll and taps – rather than squeezing yourself into a corner to take the shot creating weird angles and distorted perspectives
- Introduce texture
Bathrooms can be incredibly cold and sterile due to all of the hard surfaces. Break this down by keeping your best towels on show or better than that, lay a rug as opposed to a fluffy bath mat. Greenery will give your bathroom a new lease of life in a picture – even if in reality the humidity may kill it.
- Stay out of shot
This is probably the most important and often most difficult point to avoid because, as previously mentioned, there are reflective surfaces everywhere. Make sure you don’t appear in the mirror or as a silhouette in your glass shower door.
The majority of people use their living room to wind down and catch up on TV or snuggle-up and get lost in a new book. The top hashtag, #livingroomdecor features almost 400k images, showcasing lots of different interior trends, from Scandi style to traditional, luxurious spaces.
- Use natural light
Lighting is everything, and big windows flooding the room with natural light are your friend when it comes to photography. If your lounge windows are a little lacking, the right time of day can go a long way. Check your local weather report, and have your camera ready and waiting for when the sun comes out.
- Incorporate props
Treat yourself to some beautiful flowers, plants, candles and photo frames. A few props can add pops of colour to your photos, making them all the more interesting. Smaller accessories are easy to update, ensuring your photographs are always on trend and Instagram-worthy.
This Scandi-style spring living room decor image was posted by Australian interior expert Tarina Lyell (@oh.eight.oh.nine) and is most definitely Instagram-worthy!
The traditional dining room seems to have taken a step back over the years, with the kitchen-diner often taking first place when it comes to sitting down to eat. Despite this, there is still almost 100k dining room images tagged on Instagram.
Tablecloths, chargers, dishes, napkins, and more… layering a table setting will provide depth and texture.
- Bring the room to life
Fill glasses with inexpensive grape juice and fill the table with bread, crackers, fruits, and cheese. It will bring the room to life!
Interior blogger Kim Hazel (@kimkhazel) of Styled With Lace, posted this image of her lake cabin dining area on Instagram, to her 120k followers – we love the shabby chic style.
Nearing 34k posts altogether, the least Instagrammed room of the home among our findings is the home office. But with a rise in the number of people working from home, we feel that this may increase soon – unless all of those with a home office are busy working, instead of Instagramming.
- Use Natural Light
Using natural light is the golden rule when it comes to interior photography. By utilising natural light, colours will appear much cleaner and fresh – which also means less time editing. Do try and avoid taking a photograph when the sunshine is fully out though as you will catch a lot of shadows and a yellow haze. You essentially want to wait until the ‘twilight hour’ where the sun is no longer shining directly into your home but it’s still bright outside. You will be amazed at the results!
- Set the scene
Firstly, you will want to choose the right perspective. Do you want to photograph an entire desk shot or a stationery and storage vignette? Once you have this nailed down, you can go about setting the scene. Firstly, and it may sound obvious, but make sure that you have cleared any clutter from your office such as a full bin or an empty mug from your morning coffee. Now you can start to bring all of your props together. A trick used within interior photography is that styling accessories are often moved throughout the home to set the scene. The most versatile and transferable styling accessories for an office are plants, cushions, stationery and pretty storage. It’s all about becoming creative with the styling props you already have around your home.
Looking for home office decor inspiration? Look no further than @roomforsix. Featuring a DIY bookshelf and lots of plants for decoration, this home office would most definitely make us look forward to going to work every day.
It’s no secret that being active on social media is a brilliant way to raise your professional profile – whether it be exhibiting new projects you’ve been working on, or sharing life events with followers ensure you remain relatable. With its various features, including Instagram stories now allowing you to interact with followers in real-time, Instagram is an invaluable tool.
If you are an interior designer or blogger looking for ways to boost your Instagram following and engagement, try using the following popular hashtags:
We hope you’ve enjoyed our roundup of the most Instagrammed rooms of the house, and that you’ve gained an insight into the interior world of Instagram; share on your social channels to help inspire more interior enthusiasts and keep those hashtags trending.