Last month we ran our very first social media campaign to celebrate Father’s Day. #DrinkWithDad encouraged people to share their photos and videos of themselves and their dads or father figures enjoying a drink; from comforting hot chocolates to a celebratory glass of champagne, it was all about sharing the love on Father’s Day!
We were really looking for the story behind your special moment, so whether it was a pint and catch up with your dad at the end of a long week or a Sunday tradition of having a brew with your grandad, we wanted to know why it was special.
Creating our own video in-house, we showcased several different types of dad and what made them special, setting a good example of what we wanted to see!
AND THE WINNER IS…
We had heaps of entries but this one really stood out to us, as it not only had a touching message but it also showed the strength of the relationship between Elise and her Dad – and the importance of spending time together.
Harriet Beckwith from Amara’s Social Community Team tells The LuxPad more about the campaign;
‘All departments pulled together for our first social campaign and we think the results were great (if we do say so ourselves!). It was so nice to see people sharing their lovely imagery of themselves with their dads and create a real buzz on social! We’d like to say a big congratulations to Elise for her prize-winning snap and wish her and her dad a fantastic time enjoying their Virgin Experience Day!’
Take a look at some of our favourite entries from #DrinkWithDad!
Still fancy spoiling your dad? Take our quiz and find out what type of dad yours is to buy him the perfect gift just because you can!