Peter Joehnk founded JOI-Design in 1984, and alongside his business partner and wife Corinna Kretschmar-Joehnk, has grown the Hamburg-based practice into one of Europe’s leading interior architecture and design studios. The team’s clever interior, architecture, engineering, graphic and product experts focus on the development of exclusive, design-oriented concepts for international hotels. From bijou, privately-owned boutique properties to glamourous landmarks for the world’s most celebrated luxury brands, they know how to design the hospitality spaces people love and return to time after time. More recently, the practice has designed serviced apartments and high-concept office spaces, and through Products by JOI-Design, their talented creatives partner with respected, high-quality furniture, lighting and equipment makers to offer the wider marketplace contemporary pieces developed for their projects.
Highly regarded thought-leaders and sought-after consultants, JOI-Design benefits and shapes the future of the design industry by sharing their deep insider knowledge and enthusiasm with fellow professionals. Their designers embrace the motivations and goals of clients so that as partners, they realise the optimal and sustainable solutions that make every project special. Keen observers of the world, JOI-Design understands how spaces affect people’s physical, psychological and spiritual wellbeing, which empowers them to reflect the modern-day zeitgeist through unique designs that elevate the human experience. JOI-Design shares one of their recently completed hotel projects with The LuxPad…
Project name: Capri by Fraser Berlin
Floor Area: 8750sqm
Project time taken: 2014-2017
Completion of Project: May 2017
Our brief was to celebrate the remarkable history of the hotel site, which excavation works from 2007-2009 revealed to be the very heart of where modern-day Berlin was first established. In addition, our design needed to reflect the DNA of Capri as a fun, young-spirited, “different”, surprising and colourful brand, and the hotel’s atmosphere was to feel light and friendly.
What was the creation / planning process?
We researched the historic background of the site and interpreted these ideas into a fresh, modern design.
How did the project go?
Very well! We were involved throughout all the stages, from the conceptual design to product specification, installation on site, snagging, and lastly the styling to make sure everything was the way we had envisioned it to be.
What was your favourite room or part of the project and why?
Our favourite area is the lobby. It’s a huge open space where visitors can see first-hand the “layers of history” that connect modern-day and ancient Berlin. The passage of time feels very real when peering down through the toughened glass floor into the excavation site carefully engineered to be protected with the hotel’s structural foundation. You could even say you are walking above history! Sometimes there are still archaeologists working down there, making further discoveries about ancient Berlin.
The connection between old and new is also shown in many other details, for example the large wall-to-wall installation made from contemporary, hexagon-shaped mosaics and perforations that frame a black and white etching of this island in Spree River and its ancient structures. It’s a further expression of layers of history.
There are also modern elements in the furniture, with unique collections like the Circle chair by Magis. It’s a very fun piece of furniture where the guest is invited to take a seat and roll around. We chose intense colours such as burnt orange, blue, and yellow, and then used black and white accents to create strong visual contrast and excitement. Multihued strings function as room dividers while also emphasizing the hotel’s youthful, free-spirited character. The Capri brand is all about fun.
In addition, this burnt orange shade plays a significant role in the design of the hotel’s restaurant, Caprilicious. Here, we were inspired by the Asian way of eating in which food is dipped into sauces. The restaurant’s motto is “dip into history”, which led us to create a concept which also references the excavation’s “dip” underground, with everything below a height of 1.20m – walls, curtains, art, furniture, etc.- appearing as if dip-dyed burnt orange.
This colour also finds its way into the palette of the guestrooms where it helped us achieve our aim of creating a relaxed, light and warm atmosphere that encourages guests to feel at home, even when they are staying for an extended period of time.
Were there any issues or problems you encountered during the project?
It was a unique and humbling experience to work on such an important historic site. We wanted to preserve and showcase the excavations, bringing Berlin’s origins into the design. However, we also needed to create a concept that reflected the values of the brand, which is young, fun and playful. This was a challenge, but one we truly relished.