The A by Amara AW18 collection has just launched and it has all the interior inspiration you need for the new season. If Amara is one of your favourite homeware destinations, chances are you would have heard of A by Amara, our own brand which launched in 2016. If you haven’t, then what are you waiting for? Get browsing! The brand contains all the high-quality, everyday homeware your interior could want from plain towels and bed linen, to must-have furniture and accessories.
These core items form the Essential Range which does what is says on the tin – it fills your home with those essentials no home should be without. These items are released throughout the year so there is always something new to shop when you visit the site. Twice a year though something really magical happens. We release brand new autumn/winter and spring/summer collections which contain two exciting new trends to really make your interior stand out for the new season.
It might still be scorching outside but the new season is just around the corner. So are you ready to experience what the A by Amara AW18 collection has to offer? For this season our buyers have truly outdone themselves with the two new trends. Certain to take the interior world by storm in the coming months. The LuxPad takes a closer look at the two new trends in the A by Amara AW18 collection…
Regal opulence, rich heritage prints and jewel-like tones. The Midnight Garden trend is a fabulous look for the new season. The perfect look to let the royal inside you shine, it will add a dazzle of decadence to the home and is filled with luscious florals, plush fabrics and detailed embroideries for a truly glamorous feel. Key to the trend is the petrol shades, combined with glints of brass and gold seen in the accessories, the delicate bee motifs on the cushions and the flamboyantly floral bed linen.
Midnight Garden Brand Ambassador
Jen Stanbrook, Love Chic Living
We are delighted to announce that Jen Stanbrook from Love Chic Living is the Midnight Garden trend brand ambassador this season. She will be sharing her top styling tips for the trend on her blog, social media and on The LuxPad in the coming weeks. Keep your eyes peeled for her expert take on Midnight Garden.
The Midnight Garden trend is one packed with rich hues, luxurious textures and a lustrous finish. It’s decadence at its finest. Mix your favourite pieces with your current decor and bring a little sumptuous ambience into your home. Jen Stanbrook
Sleek and effortlessly cool, the Architect trend will keep your interior looking fresh all the way to Christmas. Perfect for those that prefer a more minimalist look in the home, this trend has been inspired by coveted loft living and has a distinctive New York loft vibe. With hints of industrial and androgynous design, it has a fresh monochrome palette with bursts of warm metallics to unearth a hint of luxe in any room. The main elements to take from this trend are the striking geometrics across the bed linen and cushions and the simple sleekness of the accessories, brought together with a rich gleam of copper.
Architect Brand Ambassador
Kate Baxter, Fabric of My Life
Kate Baxter from Fabric of My Life has been named as brand ambassador and with her love of monochrome we couldn’t think of a better match. Keep a discerning eye on her blog and Instagram to see how she’s styled the chic trend in her own home and she will also be writing for The LuxPad to share her top styling tips later on in August.
The new Architect trend from A by Amara marries cool geometric monochrome with warm metallic accents in a wide range of home accessories, textiles and tableware pieces to give your home a fresh, modern update as Summer gives way to Autumn. Perfect for contemporary loft living, this new range combines plenty of strong statement pieces with more understated and minimal pieces, which can be mix-and-matched to create as striking a style statement as you dare! Kate Baxter
The A by Amara AW18 collection has now launched on the Amara website with even more products on their way very soon. Don’t miss out on these beautiful new trends for the season ahead.