AMARA is the go-to online destination for luxury homeware.
Established in 2005, it began as an independent boutique and has since grown to partner with over 300 of the world’s leading home brands, including Versace Home, Missoni Home, and Fornasetti.
In 2016, AMARA launched their own private label, Designed by AMARA, with the commitment to source high quality and beautifully designed products to complement every home. The label has grown exponentially to become the biggest selling brand for the site, with a range of over 1,300 effortlessly stylish homeware pieces designed around four different key brands - Luxe, Retreat, Global Explorer, and Essentials - and two seasonal ranges, AMARA Outdoors and AMARA Christmas. The Designed by AMARA core brands are refreshed and updated each season whilst remaining true to the trends that inspire them.