Why is Social Media so Important for Blogging?

Phone with social media icons

We now live in a social media driven world, there is no escaping it, so ignoring social media’s potential to advance and enhance your blog is a dangerous oversight. Focusing all of your time and energy into creating an amazing blog but neglecting to utilise social media can limit your reach, no matter how good your content. So get your hashtags at the ready as we explore the top reasons why social media is so important...

1. Traffic

After writing an excellent piece of content which is both informative and a delight to read, you need to get traffic to your site to make sure your hard work doesn’t go to waste and people actually read your expertly written post. This is the main reason to utilise social media whilst blogging, as it will guide more traffic and email subscribers to your site and get your content out there for all to see.

2. For Networking

Social media connects you to a global network of like-minded people eager to hear what you have to say on your blog. Being active on social media allows you to form new connections at every turn and helps you meet new bloggers who can become a huge support in the busy blogging world.

3. As a Marketing Tool

If you run your own business through your blog, social media is an essential (not to mention free) marketing tool to help get you noticed. A fantastic way to create a buzz around your company, it can be used to promote giveaways and sales, along with the latest news, and of course - your products!

Laptop and phone with social media icons above

4. To Build Your Online Presence

Successful blogs aren’t built in a day, it takes time to build up your presence online and to position yourself as an expert in your chosen field. Active social media accounts with numerous followers give an instant boost to your credibility and will show those that haven’t yet discovered your blog that you know what you’re talking about and you’re the next big thing to watch out for in the industry.

5. To Help PR Agencies/Brands Find You

Another aspect of social media helping to build your online presence is that it makes you more visible to companies looking to work with up and coming bloggers. This takes your blog to the next level, bringing you one step closer to turning your blog into a money making business if that is your goal.

6. To See What Everyone Else is Talking About

Don’t just focus on what your own social media outlets are doing, make sure you look at everyone else’s’ in the industry too. Social media serves as a platform on which to gather inspiration on a particular subject at any given time by allowing you to keep tabs on what your fellow bloggers are talking about all in one handy newsfeed, to dip in and out of as you please.

hands with people icons above

7. To Increase Your Learning

In our lives we never stop learning and there is something new to be discovered every day. Keeping on top of social media ensures you stay up-to-date with developments in the industry along with providing the opportunity to learn more about what you’re interested in. Through expanding your knowledge of your industry via social media you will also discover popular topics and discussions, providing further content ideas for your own blog.

8. To Enhance Your SEO

In the SEO world social media acts as another tool by which to improve your rankings on search engines. By linking active social media accounts to your blog it forms a credible brand signal for search engines making them more likely to rank you as a trustworthy source for your chosen keywords.

There you have it, why we think social media should always be a key part of your blog - so get pinning, tweeting, Instagramming and more to make your content even more visible!