When it comes to interior design it's safe to say that it's a bit of a free-for-all out there. I have been working as a designer and stylist for close on 10 years, and I think it's time to start cutting the bull. The Basic Principle isn't a "how to get the look" or a DIY blog, where I drip feed half baked ideas on how to hack your IKEA or how best to paint a wall, but rather a refreshing take on interior design, getting the best out of trends and spotting the wood for the trees.