Lifetime Achievement Award

This extra-special award is reserved for a blogger whose above and beyond commitment to the interior blogging industry deserves the spotlight. For the person who has continuously influenced and contributed to the industry along with supporting new emerging talent whenever they can.

Kate Watson-Smyth

"I’m Kate Watson-Smyth, a journalist who’s been writing about property, interiors and design in national newspapers for the last 20 years. I spent about 15 of them at The Independent but have also worked regularly for The Financial Times (where I won Lifestyle/Interiors writer of the year at the 2013 Property Press Awards) and The Daily Mail.

My house, which we completely renovated, was created from two dingy rental flats which we bought in 2010. It has been featured in Living etc, The Wall Street Journal, Corriere della Sera and Heart Home magazine as well as various product shoots for homewares and fashion.

Mad About The House began as a place to show all the wonderful things and their creators that I couldn’t find room for in my newspaper work, as well as helping to show you how to decorate your own homes with interesting and unusual items. It has won several awards including, and most recently, the Vuelio No 1 UK Interiors Blog and the Amara Interior Blog Awards Best Design Inspiration Blog. It was also named in the Sunday Times Home top 10 Interiors blogs.

My philosophy? Your home should tell your story. It should make your heart sing when you open the front door. I would sum it up like this: Something old, something new, something black, something gold. And always some natural wood. And when I say gold I mean any metallic. How do I sum that up? Well I like to call it Urban Glamour. You may prefer Modern Rustic.

I co-host the podcast The Great indoors with Sophie Robinson – a bi-monthly show on all things interiors and how to make your home really work for you. Guests have included Pearl Lowe, Fearne Cotton, Jay Blades and Rachel Khoo as well as experts on lighting, gardening and disability. Our specially extended diversity episode where we recorded voices from the Black, Asian and Ethnic Minority communities talking of their experiences within the interiors sector was our most downloaded ever (series 7 episode 5 June 11 2020) and gave rise to the Design for Diversity Pledge launched with Rukmini Patel.”