Best Newcomer Blog

The interior blogging world is full of rising new talents who are already inspiring us to try new things with our home decor. This category is designed to give those that started their blogging journey after December 2017 some well-earned recognition. All blogs in the category were asked to match this criteria:

  • Have been created after 1st January 2019
  • Exhibit a clear understanding of the interior industry
  • Demonstrate breakthrough potential and talent in their chosen specific field

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When it comes to interior design it's safe to say that it's a bit of a free-for-all out there. I have been working as a designer and stylist for close on 10 years, and I think it's time to start cutting the bull. The Basic Principle isn't a "how to get the look" or a DIY blog, where I drip feed half baked ideas on how to hack your IKEA or how best to paint a wall, but rather a refreshing take on interior design, getting the best out of trends and spotting the wood for the trees.