Alongside the world’s leading homeware brands, we also have our own Designed by AMARA range, which is now available for wholesale. The epitome of affordable luxury, the carefully-curated collection features trend-driven decorative accessories and smaller pieces of furniture designed suit any home and taste. If you’ve got a bricks and mortar store and you’d like to become one of our wholesalers, we’d love to hear from you.

“Celebrating and enhancing our clients' cultural influences whilst delivering beautifully designed homes is the cornerstone of our philosophy. I know that whatever the brief, there will always be something at AMARA to suit each unique space and aesthetic.”

Charu Gandhi, Founder and Director at Elicyon


In 2016 we launched our private label, Designed by AMARA, with the commitment to source high-quality and beautifully-designed products to complement every home. The label has grown into a range of over 1,300 effortless stylish pieces for the home, designed around four key brands: Luxe, Global Explorer, Retreat, and Essentials.

The Designed by AMARA brands are refreshed and updated every season whilst remaining true to the trends that inspire them. From cosy country cottage to bold boho, each brand has a different and unique personality, but all have something in common: quality craftsmanship and timeless design.


Animal prints, statement texture and luxurious materials come together for this confident and assured brand.

Discover the Luxe range


Bold and adventurous with a worldly appeal, the treasured tones and artisanal fabrics will evoke stories and memories in every space.

Discover the Global Explorer range


Neutral tones meet organic materials. With classic checks and soft textures, it’s ideal for relaxed living and creating that hygge vibe.

Discover the Retreat range


Contemporary updates for everyday living, from soft and fluffy towels to classic dinnerware and timeless decorative accessories.

Discover the Essentials range


If you think your business is the perfect ambassador for any of the Designed by AMARA brands, please contact us to find out more about becoming a wholesaler.