Sam Hood Creative Director & Head of Buying

Sam Hood
Job Title
Creative Director & Head of Buying
Date Joined
Founded Amara January 2005
Chocolate, Maldives, my 2 daughters
Brussel sprouts,punk rock
Holidays, Champagne & running
Favourite Brand
Baobab & Missoni Home
Favourite Holiday

Established in 2005 Amara's online store is one of the fastest growing and most highly regarded Home Furnishings websites in the UK. Founded by Sam Hood, Amara was created out of burning desire to combine the best designer products with excellent customer service. Building on her highly successful Interior Design and Retail business Sam runs in Essex, the Amara website was created to bring together some of the industry’s finest brands in an easy to navigate website. Amara quickly established itself as the UK’s largest e-tailer of Missoni Home, Mulberry Home, and William Yeoward Crystal, to name but a few.

Here at Amara our mission statement is simple, we provide the best designer goods combined with highest quality customer service. We always stock the majority of products we sell to ensure prompt next day delivery in the UK. We find the best products for your home, display them in a stylish yet simple to use site, and aim to have them with you as soon as possible. Never before has shopping for luxury goods been so easy and enjoyable.


Sam Hood
Sam Hood
Sam Hood


Sam has put together an expert team of customer service experts to help you decide which products are right for you. We even have live chat, where we endeavour to always have one of our helpful friendly staff available to answer any queries you have without you even having to lift the phone. Amara also offer a luxury gift wrapping service for those buying presents and a Wedding list hosting service for those tying the knot. At Amara the team is proud of what it has achieved to date but would welcome any feedback or comments you may feel appropriate.