Cookie Policy

Cookies at AMARA

Cookies are tiny text files that are stored on your computer when you visit a website. They help to make our website run smoothly and allow us to provide the best service possible, here's a breakdown of the cookies that we use and how they benefit you:

Essential

These cookies are essential for the use of the AMARA website, they allow us to store the contents of your cart and process your orders among other things.

Cookie Benefit
amara Enables us to store the contents of your cart and order progress. It is forgotten when you leave the site
amch Allows us to see if you've opted out of any of our 3rd party cookies
amco Lets us check that you've accepted that we use some essential cookies
amrm Allows you to login automatically on your next visit, if you choose the “remember me” option when logging in
currency Remembers your chosen currency
secretSale Gives you access to the secret sale (if it’s running)
wlp Stores the key when viewing a wedding list

Functionality

These provide you with a better service by remembering your cart, login details, viewed products and other things.

Cookie Benefit
amab Allows us to test two versions of the website to see which one is best
amsi Allows us to remember which site you like seeing (British, US, etc.)
amss Allows us to see what websites our customers come from
amvp Allows us to show you your recently viewed products for a better browsing experience
cartRemember Remembers your cart between website visits

Third party cookies

These allow us to make the site better for you by giving us anonymous usage information and power our advertising on other websites. This allows those websites to track when you have made a purchase and earn a commission. Affiliate Window also powers our cart reminder emailing service.

Company Benefit
Campaign Manager 360 Campaign Manager  360 is a provider of Paid marketing technology and services. This is utilised by AMARA to provide customers with the most relevant adverts across different devices and search engines of Google and Bing.
Conversant Conversant display customised AMARA advertising to you which may appear on other websites which are part of the Conversant display network. This means that those adverts are more likely to be interesting for you, as data is used to track user activity on the AMARA website.
Criteo Criteo cookies are used to provide a unique identifier across different website sessions without exposing any of your personal data. Allowing Criteo to serve you recommendations of products that you might be interested in based on your browsing history. This means that those adverts are more likely to be interesting for you.
Facebook  Allows Facebook to displays customised AMARA advertising to you. This means that those adverts are more likely to be interesting for you.
Google Ads Google places cookies on your browser to track browsing behaviour and allow us to measure the effectiveness of our paid advertising activity. This means that AMARA adverts are more likely to be interesting for you
Google Analytics Google Analytics Provides us with anonymous usage statistics which allows us to improve the website for you. In addition we use Google Analytics for Display Advertising which allows us to target advertising to you across Google's advertising network (known as 'remarketing'). This means that you may see adverts on other websites for AMARA which are tailored for you, and those adverts are more likely to be interesting for you.

You may be interested in the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout/

You may alter your Google Display Network ad preferences here:
https://www.google.com/settings/ads/onweb/?hl=en_GB
Kelkoo Allows Kelkoo to display customised AMARAadvertising to you. This means that those adverts are more likely to be interesting for you.
Microsoft Ads Used by Microsoft Ads to track user activity on the website. This data is then used to monitor performance and provide more relevant adverts for customers.
Pinterest Allows Pintrest to displays customised Amara advertising to you. This means that those adverts are more likely to be interesting for you.
PPC Protect PPC Protect allows AMARA to identify click fraud in marketing activity.
Rakuten Rakuten provides affiliate marketing, and uses cookies to track sales and traffic, and reward publishers as such. This means that those adverts are more likely to be interesting for you.
RTB House RTB House cookies are used to provide a unique identifier across different website sessions without exposing any of your personal data. Allowing RTB House to serve you recommendations of products that you might be interested in based on your browsing history.