Our Story

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About Us

Over 250 designer brands. Unmissable interior inspiration. The latest home trends. When it comes to creating the perfect home, we know what’s important.

At Amara, we’ve been helping customers create their dream home since 2005. Evolving from a single small boutique to the online home of vibrant interiors, we’ve come a long way in a short space of time. With an ever-growing product range, from world famous brands to up-and-coming designers that you need to know about, you’ll never know what you’ll uncover when you visit us.

Our Founders

During project managing the renovation of her own home, Sam Hood found it almost impossible to find her favourite homeware brands online. Sparking the idea for Amara. Combining her strengths with her husband Andrew, the pair, who never planned to start a business together before, took a leap of faith and created the Amara that we know and love today.

Sam Hood

Sam Hood

Before finding her love and flair for interior designs during her home renovations, Sam had always had an eye for style and enjoyed a career in retail fashion. It was here that she nurtured her innate styling talent and her ability to stay ahead of the trends.

Andrew Hood

Andrew Hood

Prior to co-founding Amara, Andrew had spent over twenty years as Head of Equity Trading at a large US investment bank. His business know-how and acumen were essential to Amara finding its feet and also making the leap to an online only business.

 

 

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Our Ethos

We know that your home is an extension of you. Whether it’s ongoing renovations or a seasonal refresh, we’ve got what you need to create your dream home. And we’re passionate about helping you achieve it.

One thing we all share is a belief in Amara, the products we sell, and the award-winning customer service that we offer every day.

Explore Amara

History Timeline- Est. 2005

Careers- Work with us.

Charity Fundraising- We're passionate about giving back.

Meet the Team- We love what we do. And it shows.

Home Inspiration- Create your dream home.

The LuxPad- The low down on all things design.

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