It's About RoMi

It's About RoMi

Originally founded in a small attic in 1993, It’s About RoMi (Realistic Open Minded Individuals) is now based along the oldest canal in Amsterdam. Drawing inspiration from the urban city that surrounds them, they combine hard work and dedication to create a collection of high-quality ‘city lights’ for the home.

With a strong focus on giving back to the planet as much as they can, It’s About RoMi plant one tree for every lamp that is purchased and aim to plant 500,000 trees by 2030.

From 2010 onwards, It’s About RoMi started to work with more sustainable materials which eventually evolved into their sister brand Good & Mojo in 2016. Good & Mojo was the first sustainable lighting brand and also supports the WakaWaka Foundation, a charity that provides solar solutions to families in need of light and power in humanitarian aid situations.