Home Fragrance Picks With Samantha Cameron

candles and diffusers with white flowers
True Grace

Founder and Creative Director of womenswear brand, Cefinn, Samantha Cameron was also formerly Creative Director at Smythson for 13 years, winning a British Glamour Magazine Award for Best Accessory Designer in 2009. Here, Samantha shares her favorite scents for every room of the home...


My preference for the entrance is the Zagara diffuser from Ortigia, you can just pop in the reeds and let it work its magic. It has quite an exotic scent that makes a memorable first impression.

Sitting Room

I believe our sitting room should be a tranquil escape from everyday life. The Keith Haring candle from Ligne Blanche is a work of art in its own right and the combination of bergamot and orange blossom is wonderfully calm yet uplifting.

Samantha Cameron
Samantha Cameron

It can be tricky to fragrance a dining room. I like something rich such as Preen’s Odette candle. Not only does it have a beautiful design, the subtle fragrance of pomegranate and pink pepper doesn’t overwhelm.


Like a bouquet of freshly cut flowers, I find the uplifting scent of Jo Malone’s Red Roses great in my study.

Guest Bedroom

I always think you can get away with something a little more indulgent in the bedroom and love the incense-heavy scents of Bella Freud’s 1970 candle, plus, the design is as iconic as her famed jumpers.

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