Toweling Buying Guide

Ensure you select the right towel for your needs with our helpful hints on materials, sizes, weights and care instructions found below:

GSM

Each towel is measured with a GSM (grams per square meter) which measures the weight of the cotton woven into each square meter of the fabric. Please note, heavier designs do not always mean better quality and absorbency; this is impacted by the type and quality of cotton used.

Weight	GSM	Absorbency
Heavy	700gsm	Substantial, luxurious, and absorbent
Medium	400-600gsm	Lighter, cooler, and faster drying than heavyweight but just as absorbent
Lightweight	100-300gsm	Quick to dry and easy to pack often woven from thicker cotton to provide extra surface to maintain absorbency

Towel Composition

Zero Twist

To give strength to towels, yarns are twisted numerous times. With an inferior material, fabrics are often spun multiple times for a strong finish. However, superior materials are naturally stronger, such as Egyptian cotton. Therefore, fewer twists are required. Zero Twist generally indicates that the towel is high quality and naturally soft; quick drying, the towel feels thick and strong but is lightweight.

Combed Cotton

Combed cotton has been combed to remove short, uneven fibers resulting in a very soft and absorbent towel that will not go hard after washing and will last longer.

Standard Sizes

Towel Size	Dimensions	Intended Use
Face Towel	30x30cm	Designed for face and brief body washes
Guest Towel	40x75cm	Perfect for a guest bathroom in place of a hand towel
Hand Towel	55x100cm	Hang to dry hands
Bath Towel	70x140cm	Ideal for everyday use after showering
Bath Sheet	100x150cm	To wrap up completely after a relaxing bath
Beach Towel	90x180cm	The larger size is perfect for both drying off and lounging poolside

Towel Care

To ensure your towel remains soft and fluffy throughout its lifespan, it is recommended to adhere to the following guidelines:

Always wash before first use to allow each towel to achieve maximum absorbency and remove any loose cottons and pile
If cottons come loose or ‘pulls’ simply cut them down to level the rest of the towel, this in no way impacts the quality of the towel
Always wash white towels on a white wash
Avoid using a fabric conditioner as this reduces absorbency
Never use bleach on a towel
Tumble dry with dryer balls to help aerate the material

Please note, whilst these instructions are accurate always check individual labels and care instructions on each towel.