A Warm Welcome to Amara’s SEO Manager – Alina!

This week we catch up with a new member of the Amara team Alina! In between managing Amara’s hard working SEO Team we steal Alina away for a few minutes to find out more about her…



  • What were you doing before you joined Amara?

I’ve been privileged to have the opportunity to work for the likes of Tesco, Debenhams and Carpetright. I always focused on SEO in one form or another and so have been in the digital marketing industry for 6 years. For the last 4 years I have also been a lifestyle and interiors blogger, which makes sense why I love Amara so much! My blog is called The Fairytale Pretty Picture and although I don’t blog as often as I have done in the past, I’m still using it as my creative outlet, as and when I fancy it.


  • What is your role at Amara and what part of it do you enjoy the most?

I’m an SEO manager, leading a team of 4 who are split into three sub-teams; outreach, tech; and content. I haven’t had a team before so this has been an absolute joy. Not only am I able to lead the SEO strategy but also to help the team grow as individuals and pass on my skills. I would also say that I enjoy the hands-on relationships with website developments, which happen much quicker than what I was used to at my previous roles. Also, I was so proud to have been the only one at a conference last month who put my hand up to say that SEO is prioritised in my company. Most importantly though, I am excited to be working for a growing brand, especially for a brand that sells products that I personally love.


  • Tell us something about you that might surprise us.

I was born in Russia and speak, write and read the language fluently even though I moved away when I was 1 to Israel. I came to London, UK just before my 8th birthday and now I live in Essex with my husband and white German Shepherd dog called Casper. Oh, I also used to be a Cheerleader and could do the splits!  


  • What does your perfect weekend look like?

On the beach with the family, eating donuts and ice cream!


  • If you had to, what department would you swap with for one day?

At this very moment in time, I’d say either Studio at an off-site photoshoot day or Buying at a fair trip abroad, both of which sound fun and productive.


  • What is one of the things on your bucket list?

I love books and reading and have been thinking about writing a story so I’d say that’s definitely something I’d like to do one day.


  • Which three words describe you best?

Organised, enthusiastic and friendly.


  • We all know that everyone at Amara loves their food! If you had to eat one meal/food, every day for the rest of your life, what would it be?

I’m going to cheat a little here and say I absolutely love fish so anything like calamari, grilled salmon or prawns. Rice accompanying those would make it the perfect meal.  



We thoroughly enjoyed getting to know Alina better and can’t wait to see all the wonderful things her and the team will do at Amara!

You may also like

Leave a comment