The Great Amara Catch Up with Karen from PR!

This week we spend some time getting to know more about Karen, Amara’s Head of PR and Media! Karen takes some time away from planning press shows and events to tell us what she was up to before joining Amara and how her role at Amara has changed since being one of just five employees ten years ago!




  • What is your role and how long have you been at Amara?

I have had lots of hats on since starting at Amara 10 years ago when there were only 5 of us; we all had to muck in picking and packing orders but I primarily worked part time supporting PR needs. I still head up the PR team but I also look after the social and trade teams as well as running the Amara Interior Blog Awards.


  • Give us a brief run through of your typical day.

Every day is different for me which I love and I am often in London meeting journalists, researching new event spaces for all the varied press shows and events we run throughout the year. I am responsible to ensure maximum press and media exposure for Amara and we are consistently represented well and on brand so I am always looking at new ideas and ways to do that.


  • If you had to, which department would you swap with for one day?

Not sure, maybe the studio doing photography and styling shots.


  • What is the best advice anyone has ever given you?

Treat everyone fairly and equally, be nice – you never know when you might need someone. A smile costs nothing!


  • Where is your favourite place in the world?

Africa, I love the light and colour vibrancy but second best would probably be Cornwall!


  • What are some of your pet peeves?

Rudeness and selfishness! It is so easy to be polite yet so many people seem to struggle with it; you never know what someone else is going through.


  • If money was not a concern what would you do every day if you didn’t work?

Paint. I was an art student and whilst I was working part time I went back to art classes which I now don’t have the time to. I would combine that with charity support work and throw in regular swimming!



We loved catching up with Amara veteran Karen and getting to know more about her role. You can find out a bit more about Karen on her Meet the Team page!

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