Today the exciting new spring/summer collection from A by Amara launches for everyone to browse and buy. The anticipation has been building for several weeks at Amara HQ as each department worked hard to get everything ready in time and a couple of weeks ago saw the day of the official press launch.
Inviting the top journalists and bloggers from across the interiors industry to witness the new collection before anyone else, the press launch took place at the appropriately stylish Bourne & Hollingsworth Buildings in Clerkenwell. The day consisted of both a breakfast and a lunch as the SS17 offering was presented to those in attendance.
Last week interior design enthusiast Charlotte temporarily joined the Amara team, undertaking work experience to gain an insight into the interior world. Spreading her time between several Amara departments, Charlotte finished the week by spending a few hours in the Copywriting Team and so we felt it only relevant to interview her for The Amara Blog!
What year are you at school and what are you studying? I completed my A Levels last June and then I went travelling for 3 months. It was an amazing experience and something I have always wanted to do. I travelled up the east coast from Sydney to Cairns, and along the way did lots of activities I never thought I would do, such as skydiving and scuba diving.
Following the success of being placed 45th in The Sunday Times Best Small Companies to Work for List, Amara staff arrived at work on Friday aka Best Companies Day, to find large celebratory balloons and the promise of a lot of pizza! A true ‘fat Friday’ lunch was scheduled in the diaries for the entire office and Domino’s even made a special out of the way delivery to the countryside to ensure our pizzas were hot on arrival.
Excited squeals filled the room as the tower of pizzas were marched in, greeted by an army of smart phones to capture the impressive stack before the all go was given to tuck in.
After the success at The Sunday Times 100 Best Small Companies to Work for List, it is more important than ever to make sure Amara’s social and charitable side is progressing strongly. Last year a new Social Committee was introduced to take the lead in organising this side of the company and over the previous 12 months the group have executed some fantastic events.
As the year has come to a close, the offer to join the committee was opened up to the entire team, giving the chance for some new faces to give a hand to the behind the scenes work. With a comfortable mix of new and old members, Rachel, Grace, Nat, Phoebe, Ollie and Lauren remain on the committee with the introduction of Lucy, Chloe, Bethany, Amelia and Laura. We catch up with favourite events from the current members and find out why the new additions wanted to join…
Rachel Goode: HR Manager
My favourite event last year was the Christmas party! I feel that as the last event of the year, the committee was in full swing and that we managed to create a great party through impressive team work. I loved that the marquee section of the event, host to the band and casino, was kept as a surprise for staff and I think the overall atmosphere was amazing. We already have lots of ideas for this year so I can’t wait to get going again to ensure that not only Amara is a great place to work, but that we are also raise lots more money for well-deserved charitable causes.
Tuesday February 28th hosted none other than Pancake Day! A favourite amongst the Amara staff, SEO and International expert Freddie took to the helm, along with his pancake team, to deliver ingredients, pancake makers and toppings. Renowned for his love of pancakes, the Amara Social Committee felt it only appropriate that he be presented with his very own hat, apron and slogan ‘Good Food, Good Times’ to oversee the technical cooking process.
Running from 12-2pm, the Pancake Café was launched in the Amara staff room, with a whole spread of both sweet and savoury toppings ranging from Greek yoghurt and honey, to bananas and cream. Whilst classic sugar and lemon tickled some taste buds, others indulged in the more unusual onion chutney, ham and cheese or went all out with Nutella, peanut butter and strawberries!
Since Amara’s creation twelve years ago it has been the dream of founders Sam & Andrew Hood for the company to appear in the Sunday Times 100 Best Companies to Work for List, and in early February 2017 this dream became a reality. Along with customer satisfaction, one of Amara’s key focuses year in, year out is staff satisfaction which can be seen clearly on the Amara Blog through our outstanding staff parties, events and charity fundraising.
To meet the entry requirements for the first rung on the revered list we had to wait until Amara had grown to over fifty staff before we could enter the prestigious Sunday Times 100 Best Small Companies to Work For awards. Meeting the requirements comfortably for the first time in 2016, it was decided that this was our year to enter for a chance to be a part of the lists.