Cookie Policy

Cookies at Amara

Cookies are tiny text files that are stored on your computer when you visit a website. They help to make our website run smoothly and allow us to provide the best service possible, here's a breakdown of the cookies that we use and how they benefit you:


These cookies are essential for the use of the Amara website, they allow us to store the contents of your cart and process your orders among other things.

Cookie Benefit
amara Enables us to store the contents of your cart and order progress. It is forgotten when you leave the site
currency Remembers your chosen currency
amrm Allows you to login automatically on your next visit, if you choose the “remember me” option when logging in
wlp Stores the key when viewing a wedding list
secretSale Gives you access to the secret sale (if it’s running)


These provide you with a better service by remembering your cart, login details, viewed products and other things.

Cookie Benefit
amab Allows us to test two versions of the website to see which one is best
amss Allows us to see what websites our customers come from
amvp Allows us to show you your recently viewed products for a better browsing experience
cartRemember Remembers your cart between website visits

Third party cookies

These allow us to make the site better for you by giving us anonymous usage information and power our advertising on other websites. This allows those websites to track when you have made a purchase and earn a commission. Affiliate Window also powers our cart reminder emailing service.

Company Benefit
Affiliate Window Affiliate marketing tracking
Genie Ventures Affiliate marketing tracking
Google Analytics, Adwords and Doubleclick Google Analytics Provides us with anonymous usage statistics which allows us to improve the website for you. In addition we use Google Analytics for Display Advertising which allows us to target advertising to you across Google's advertising network (known as 'remarketing'). This means that you may see adverts on other websites for Amara which are tailored for you.

You may be interested in the Google Analytics Opt-out Browser Add-on:

You may alter your Google Display Network ad preferences here:
Criteo Criteo display customised Amara advertising to you which may appear on other websites which are part of the Criteo display network. This means that those adverts are more likely to be interesting for you.
Linkshare Linkshare provide affiliate marketing, and use cookies to track sales.
New Relic Website performance monitoring
Sailthru Personalisation of content

Third party social networking

We place social networking buttons on some of our pages to make it easier for you to share them with other people. They generally use cookies to function, but we don't have any control over the use of these cookies or the data they share, and advise that you consult their privacy policies to find out what happens to any data that these services collect when you use them.

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